As Gwyneth Paltrow once said, "Beauty, to me, is about being comfortable in your own skin. That, or a kick-ass red lipstick." Guaranteed to transform your look from boring to bold in one easy swipe, it's no wonder the crimson lip never goes out of style. But hunting for the perfect red can be an arduous task, so we've done the hard work for you, and tracked down 10 iconic shades the Stylist team swear by...
This cult pillar box red contains Pro-Xylane® to replenish the lips, and is ultra-hydrating.
Lancôme L'Absolu Rouge, £21, lancome.co.uk
Created to commemorate the Russian ballet's 100 year anniversary, this is a sheer but sumptuous scarlett shade.
3 Custom Color Lipstick in Ballet Russe, £14, cultbeauty.co.uk
Worried about finding the right red for your skin tone? Private Red changes shade depending on the wearer.
DuWop Private Red, £18, cultbeauty.co.uk
Channel old Hollywood glamour with this matte, highly pigmented shade from cult favourites Illamasqua. After hours of use, this lipstick won't budge - making it perfect for the party season.
Illamasqua Lipstick in Box, £15, cultbeauty.co.uk
Red lipstick is an iconic look for Kate Moss, so naturally her collection for Rimmel would include this seductive shade.
Rimmel Kate Lasting Finish Lipstick, £5.49, superdrug.com
A unanimous office vote in the Stylist office declared this the lipstick of choice for a night out.
MAC Ruby Woo lipstick, £13.50, maccosmetics.co.uk
With gorgeous gold packaging and a trilogy of gold sparkles in the pigment, this shade gives lips a subtle shimmer.
YSL Rouge Pur Couture Golden Lustre, £22.50, yslbeauty.co.uk
Tom Ford has become as known for his gorgeously packaged lipsticks as his clothes - this was an instant sell-out in his first collection.
Tom Ford Cherry Lush Lipstick, £36, selfridges.com
Velvety soft and actually comfortable to wear, this rich red works for day and night.
Chanel Rouge Allure Velvet in La Fascinante, £23.50, selfridges.com