Are you one of Burberry's 8 million Facebook fans? Then Christopher Bailey has something to share with you...
In the video above, Bailey - the brand's Chief Creative Officer - announces that the luxury label are rewarding their Facebook fans by giving them an exclusive first sniff of the new Burberry Body Fragrance, before it hits shelves on 1 September.
A bespoke application on the Burberry's Facebook page allows customers to claim their free sample at the click of a button, and also features exclusive content for Facebook fans.
With model and actress Rosie Huntingdon-Whitely as the face (or should we say 'body') of the Eau de Parfum, and a glamorous multi-faceted glass bottle with rose gold engraved check, the fragrance (pictured below) is one of the most hotly anticipated beauty launches of the Autumn.
Not yet a Burberry Facebook fan? Join the millions here.
By allowing their Facebook fans a first look, the campaign strengthens Burberry's reputation as one of the more forward-thinking and engaged luxury fashion brands, demonstrated in recent initiatives like the 'Art of the Trench' website, where users could upload photos of themselves in the iconic cover-up.