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The 20 best beauty buys for Afro hair

sue omar

London-based hair and beauty journalist Sue Omar is hell-bent on celebrating the black woman's crowning glory: her hair.

Here, the author of Stylist.co.uk’s exclusive All About Afro series talks us through the ultimate Afro hair kit, from moisturising masks to sulphate-free shampoos.


Over the years, I’ve discovered the secret to healthy Afro hair is all in the way you treat your tresses. Unfortunately, like many black women, I had to learn this lesson the hard way - and I quickly realised that unless I wanted to go completely bald, I had to step up my haircare routine.

Afro hair needs to be cleansed, hydrated and nourished on a regular basis for it to grow healthy and retain length. If the right products and tools are used, damaged curls can bounce back to life, stronger than ever.


Read more: All About Afro: untangling the politics of black hair


But shopping for Afro hair products in the UK hasn’t always been easy. For decades, basic Afro hair products such as shampoo, conditioners and styling serums could only be found in specialist shops, while hero Afro haircare brands such as ORS and KeraCare were nowhere to be found on the mainstream market.

In 2017, we’re finally starting to see more diversity on the beauty shelves, with Afro haircare products available in major online retailers and shops, while iconic brands such as Aveda now offer ranges formulated specifically for textured hair and curly girls everywhere.

Now that we’re spoilt for choice in the product department, we literally have no excuse for skipping ‘wash-day’, a phrase used to describe the day dedicated to Afro hair cleansing rituals.

Whether you wear weaves, rock braids, have a relaxer or are a self-proclaimed naturalista, discover 20 of the best Afro hair products, tried and tested by yours truly.

Images: iStock

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