Jump to Main ContentJump to Primary Navigation
Top

What Next For Avon?

Pioneering cosmetics firm Avon, a beauty brand that bore thousands of female entrepreneurs all over the world, is in need of a makeover. The 125-year-old company has seen its profits plummet amid competition from the likes of L'Oreal and Revlon, and now perfume giant Coty has withdrawn its $10.7 billion (£6.6 billion) offer to buy its rival, a statement that sent Avon's shares spiralling 10 percent.

Coty - the brand behind Calvin Klein fragrances and celebrity scents for Madonna and Beyonce - first called on a struggling Avon in March but said this week it was pulling its offer. “Your total lack of engagement with us leads us to believe that you remain reluctant to explore a friendly, negotiated combination on a reasonable timetable,” Coty chairman Bart Becht said in a letter to Avon. “Two months is enough.”

The famous make-up firm is more than double the size of Coty but is embroiled in difficulties including laying off corporate employees and distribution problems. Despite their current issues, the firm still boasts 6.4 million independent reps worldwide, celebrity ambassadors like Reese Witherspoon, Yasmin LeBon and Alesha Dixon, and has a strong history as a trusted female friendly brand.

Click an image below to launch the gallery of Avon over the years. What do you think of Avon? Do you use or sell their products? Let us know your favourite poster or most inspirational quote on Twitter or in the comments section below.

Words: Anna Pollitt. Pictures Rex Features

Related

hero.jpg

Penelope Cruz sizzles in new Campari campaign

Entertaining-retro-adverts.jpg

Entertaining retro adverts

Beauty-adverts-hero.jpg

Beauty campaigns through the ages

Comments

More

Bella Hadid reveals her jet-lag beauty secrets in new video

Involving a lot of Dior – and one surprising budget buy by Moya Crockett

24 Aug 2016

The new face of Burberry: Lily James as you’ve never seen her before

by Anya Meyerowitz

23 Aug 2016

Urban Decay launches new Naked Illuminated Highlighter palette

Be still our beating hearts by Sarah Biddlecombe

22 Aug 2016

The inspiring reason so many women are getting crown tattoos

This crown tattoo design is a symbol of female empowerment by Kayleigh Dray

19 Aug 2016

Drop everything: Urban Decay just launched a brand new Naked palette

Get your hands on the beauty next month by Sarah Biddlecombe

16 Aug 2016

Victoria Beckham unveils makeup collaboration with Estée Lauder

Are you ready to blend it like Beckham? by Kayleigh Dray

16 Aug 2016

Underneath We Are Women: photography project celebrates diversity

"Underneath, I am strong" by Amy Lewis

12 Aug 2016

The Pros Know: how to give your hair a salon-worthy blow-dry at home

Fail-safe tips for perfect hair by Sarah Biddlecombe

11 Aug 2016

All About Afro: uncovering the natural hair movement

"Reverting to my natural Afro hair was the best decision I ever made."

09 Aug 2016

The Pros Know: how to make your perfume last longer

No need to keep re-spritzing by Sarah Biddlecombe

03 Aug 2016