Jump to Main ContentJump to Primary Navigation
Top

What Next For Avon?

Pioneering cosmetics firm Avon, a beauty brand that bore thousands of female entrepreneurs all over the world, is in need of a makeover. The 125-year-old company has seen its profits plummet amid competition from the likes of L'Oreal and Revlon, and now perfume giant Coty has withdrawn its $10.7 billion (£6.6 billion) offer to buy its rival, a statement that sent Avon's shares spiralling 10 percent.

Coty - the brand behind Calvin Klein fragrances and celebrity scents for Madonna and Beyonce - first called on a struggling Avon in March but said this week it was pulling its offer. “Your total lack of engagement with us leads us to believe that you remain reluctant to explore a friendly, negotiated combination on a reasonable timetable,” Coty chairman Bart Becht said in a letter to Avon. “Two months is enough.”

The famous make-up firm is more than double the size of Coty but is embroiled in difficulties including laying off corporate employees and distribution problems. Despite their current issues, the firm still boasts 6.4 million independent reps worldwide, celebrity ambassadors like Reese Witherspoon, Yasmin LeBon and Alesha Dixon, and has a strong history as a trusted female friendly brand.

Click an image below to launch the gallery of Avon over the years. What do you think of Avon? Do you use or sell their products? Let us know your favourite poster or most inspirational quote on Twitter or in the comments section below.

Words: Anna Pollitt. Pictures Rex Features

Related

hero.jpg

Penelope Cruz sizzles in new Campari campaign

Entertaining-retro-adverts.jpg

Entertaining retro adverts

Beauty-adverts-hero.jpg

Beauty campaigns through the ages

Comments

More

The new bob: the haircut that's taking over the celeb world

Cara Delevingne is the latest star to work the crop...

22 Jul 2016

Harnaam Kaur on overcoming bullying and embracing her natural beauty

“It’s not easy being different but you can still achieve your dreams”

19 Jul 2016

Women, tattoos and body ownership

Fighting beauty ideals with female body art by Sarah Biddlecombe

18 Jul 2016

All About Afro: unravelling the culture behind African hair braiding

On Sundays, we braid!

15 Jul 2016

15 of the best quick hairstyles for curly hair

Half-buns, waterfalls and tucks for quick-smart style by Amy Lewis

11 Jul 2016

“Azealia Banks is wrong, skin bleaching is steeped in racism”

"This is not body modification." By Kuba Shand-Baptiste

06 Jul 2016

All About Afro: untangling the politics of black hair

"My naturally curly Afro hair has always played a role in defining my own feminine beauty."

04 Jul 2016

Stylist’s beauty team reveal their must-pack holiday products

From a city break to a long haul trip by Shannon Peter

27 Jun 2016

The Stylist wedding blog: DIY bridal make-up

"Don't attempt anything out of the norm on your big day" by Natasha Tomalin

15 Jun 2016

An ode to the beehive as its creator dies aged 98

Big hair, don't care by Anna Pollitt

15 Jun 2016