Retro Beauty Campaigns Through The Ages - Beauty - Stylist Magazine

Retro Beauty Campaigns

Beauty campaigns through the ages

Retro images that captured an era

More than just marketing magic and kitsch catchphrases, beauty campaigns have documented the changes in women's lives throughout the 20th century - from 1940s wartime austerity and 1950s aspiration, through to sexual liberation, equality and a more diverse attitude to beauty. We've delved into the archives to bring you this retrospective of some of our favourite beauty campaigns from times gone by.

Click an image to launch the gallery.

  • Chanel, 1921

    Chanel, 1921

    Before the wide-spread use of photography,… More details

    Chanel, 1921

    Chanel, 1921

    Before the wide-spread use of photography, illustration was a popular form of artisitc expression. This whimsical illustration shows a flapper girl lusting after Chanel No. 5 perfume, one of the first advertising the now-iconic fragrance.

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  • Maybelline, 1930s

    Maybelline, 1930s

    This 1930s advert for Maybelline products… More details

    Maybelline, 1930s

    Maybelline, 1930s

    This 1930s advert for Maybelline products promises that women of every age can have perfect skin.

    Read Marilyn Monroe's most memorable quotes

  • Guerlain, 1930s

    Guerlain, 1930s

    An artistic poster for Guerlain lipstick from… More details

    Guerlain, 1930s

    Guerlain, 1930s

    An artistic poster for Guerlain lipstick from the 1930s.

    See retro images from Cannes Film Festival through the ages here

  • Savage, 1935

    Savage, 1935

    A dramatic art deco image to promote Savage… More details

    Savage, 1935

    Savage, 1935

    A dramatic art deco image to promote Savage blusher - priced at just ten cents.

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  • Elizabeth Arden, 1945

    Elizabeth Arden, 1945

    A mother and daughter illustration encouraging… More details

    Elizabeth Arden, 1945

    Elizabeth Arden, 1945

    A mother and daughter illustration encouraging women to "build your beauty on your youth", which featured in Vogue.

    Read Marilyn Monroe's most memorable quotes

  • Max Factor, 1940s

    Max Factor, 1940s

    The Wizard Of Oz actresses Judy Garland… More details

    Max Factor, 1940s

    Max Factor, 1940s

    The Wizard Of Oz actresses Judy Garland advertises Pan Cake foundation.

    Read Stylist's to getting the perfect tan for your skintone

  • Max Factor, 1941

    Max Factor, 1941

    Another Hollywood actress, Merle Oberon, is used… More details

    Max Factor, 1941

    Max Factor, 1941

    Another Hollywood actress, Merle Oberon, is used to advertise Pan Cake make-up.

    See retro images from Cannes Film Festival through the ages here

  • Lux Soap, 1945

    Lux Soap, 1945

    A campaign for Lux soaps promising "Lux soap… More details

    Lux Soap, 1945

    Lux Soap, 1945

    A campaign for Lux soaps promising "Lux soap facials, every day, make skin lovelier".

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  • Revlon, 1950s

    Revlon, 1950s

    A glamorous campaign for liquid make-up,… More details

    Revlon, 1950s

    Revlon, 1950s

    A glamorous campaign for liquid make-up, promising to "turn the clock back 5 years".

    Read Marilyn Monroe's most memorable quotes

  • DuBarry, 1956

    DuBarry, 1956

    This advert for Pink Fire lipstick from American… More details

    DuBarry, 1956

    DuBarry, 1956

    This advert for Pink Fire lipstick from American make-up brand DuBarry reads "The pink lipstick with the heart of flame, to make you look born beautiful!".

    See retro images from Cannes Film Festival through the ages here

  • Elizabeth Arden, 1951

    Elizabeth Arden, 1951

    A monochrome Elizabeth Arden advert is made… More details

    Elizabeth Arden, 1951

    Elizabeth Arden, 1951

    A monochrome Elizabeth Arden advert is made "striking" with a flash of red lipstick.

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  • Revlon, 1953

    Revlon, 1953

    Revlon's iconic Cherries in the Snow shade was… More details

    Revlon, 1953

    Revlon, 1953

    Revlon's iconic Cherries in the Snow shade was launched with this advert in 1953 featuring one of the world’s first supermodels, Dorian Leigh. Its sense of fantasy, opulence and escape from everyday domesticity made the brand popular with 1950s housewives.

    Read Marilyn Monroe's most memorable quotes

  • Avon, 1956

    Avon, 1956

    An early Avon advert, featuring products only… More details

    Avon, 1956

    Avon, 1956

    An early Avon advert, featuring products only available to buy through official Avon representatitves.

    See retro images from Cannes Film Festival through the ages here

  • Miss Clairol, 1957

    Miss Clairol, 1957

    An advert for Miss Clairol natural-looking hair… More details

    Miss Clairol, 1957

    Miss Clairol, 1957

    An advert for Miss Clairol natural-looking hair dye.

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  • Maybelline, 1960s

    Maybelline, 1960s

    A campaign for Maybelline's Ultra Lash… More details

    Maybelline, 1960s

    Maybelline, 1960s

    A campaign for Maybelline's Ultra Lash mascara.

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  • Avon, 1960s

    Avon, 1960s

    A candy-coloured, mod-style campaign that sums up… More details

    Avon, 1960s

    Avon, 1960s

    A candy-coloured, mod-style campaign that sums up sixties style.

    Is the Queen a style icon? Decided for yourself here

  • Eylure, 1960s

    Eylure, 1960s

    A kitty-inspired advert for Eylure false… More details

    Eylure, 1960s

    Eylure, 1960s

    A kitty-inspired advert for Eylure false eyelashes.

    See glamorous photos from Cannes's past

  • Max Factor, 1967

    Max Factor, 1967

    Max Factor invents new words with this… More details

    Max Factor, 1967

    Max Factor, 1967

    Max Factor invents new words with this psychedelic lipstick campaign.

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  • Yardley, 1967

    Yardley, 1967

    Famous for her statement lashes, Twiggy became… More details

    Yardley, 1967

    Yardley, 1967

    Famous for her statement lashes, Twiggy became the face of Yardley's falsies.

    See retro images from Cannes Film Festival through the ages here

  • Revlon, 1970s

    Revlon, 1970s

    Revlon's Charlie Girl is the brand's most famous… More details

    Revlon, 1970s

    Revlon, 1970s

    Revlon's Charlie Girl is the brand's most famous perfume, launched in 1973. The fragrance personified the independent woman of the 1970s, and the advert was the first perfume ad to feature a woman wearing trousers.

    Be inspired by our seventies style icons

  • Maybelline, 1970s

    Maybelline, 1970s

    A rose-tinged advert for Lickety Slicks lip… More details

    Maybelline, 1970s

    Maybelline, 1970s

    A rose-tinged advert for Lickety Slicks lip crayons, with the model sporting a classic 1970s hairstyle.

    See Debbie Harry's most stylish moments

  • Clinique, 1970s

    Clinique, 1970s

    A campaign for Clinique skincare, claiming… More details

    Clinique, 1970s

    Clinique, 1970s

    A campaign for Clinique skincare, claiming "this is no ordinary moisturiser". The brand used simple line illustrations in many of their adverts.

    Be inspired by our seventies style icons

  • Gee, Your Hair Smells Terrific, 1970s

    Gee, Your Hair Smells Terri…

    A cheesy but amusing advert for unusually… More details

    Gee, Your Hair Smells Terrific, 1970s

    Gee, Your Hair Smells Terrific, 1970s

    A cheesy but amusing advert for unusually long-named shampoo brand Gee, Your Hair Smells Terrific.

    See Debbie Harry's most stylish moments

  • Coppertone, 1970s

    Coppertone, 1970s

    Coppertone adverts became famous for showing fit,… More details

    Coppertone, 1970s

    Coppertone, 1970s

    Coppertone adverts became famous for showing fit, toned and tanned bodies, and promoting safe sunbathing.

    Read Stylist's to getting the perfect tan for your skintone

  • Chanel, 1970s

    Chanel, 1970s

    Chanel has long had chic women as the face of… More details

    Chanel, 1970s

    Chanel, 1970s

    Chanel has long had chic women as the face of Chanel No 5. Here Catherine Deneuve fronts the campaign - Nicole Kidman and Audrey Tautou would later follow in her footsteps.

    See our S/S 11 hair trends video

  • Christian Dior, 1972

    Christian Dior, 1972

    An advert for perfume Diorella! by Christian… More details

    Christian Dior, 1972

    Christian Dior, 1972

    An advert for perfume Diorella! by Christian Dior, drawn by renowned fashion illustrator René Gruau.

    See Debbie Harry's most stylish moments

  • Christian Dior, 1972

    Christian Dior, 1972

    Another perfume advert, this time for Miss Dior,… More details

    Christian Dior, 1972

    Christian Dior, 1972

    Another perfume advert, this time for Miss Dior, also drawn by René Gruau.

    Be inspired by our seventies style icons

  • Max Factor, 1972

    Max Factor, 1972

    An advert for Max Factor's first waterproof… More details

    Max Factor, 1972

    Max Factor, 1972

    An advert for Max Factor's first waterproof eyeshadow.

    Read Stylist's to getting the perfect tan for your skintone

  • Sun-In, 1972

    Sun-In, 1972

    Remember using Sun-In during your teenage years?… More details

    Sun-In, 1972

    Sun-In, 1972

    Remember using Sun-In during your teenage years? Here's an early ad campaign explaining how the product works.

    See our S/S 11 hair trends video

  • Clairol, 1973

    Clairol, 1973

    Herbel Essences didn't always have such… More details

    Clairol, 1973

    Clairol, 1973

    Herbel Essences didn't always have such provocatively soundtracked ad campaigns - this dreamy illustration perfectly encapsulates the hippy era.

    See our S/S 11 hair trends video

  • Yves Saint Laurent, 1977

    Yves Saint Laurent, 1977

    YSL's Opium caused a stir with its controversial… More details

    Yves Saint Laurent, 1977

    Yves Saint Laurent, 1977

    YSL's Opium caused a stir with its controversial name and brought accusations that brand designer Yves Saint Laurent was condoning drug use. The same perfume came under fire in the 1990s for the controversial ad with a naked Sophie Dahl.

    Be inspired by our seventies style icons

  • Maybelline, 1980s

    Maybelline, 1980s

    Maybelline promoted their new pearlised nail… More details

    Maybelline, 1980s

    Maybelline, 1980s

    Maybelline promoted their new pearlised nail polishes with a beach scene.

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  • Maybelline, 1980s

    Maybelline, 1980s

    Maybelline introduced a lines of lip glosses… More details

    Maybelline, 1980s

    Maybelline, 1980s

    Maybelline introduced a lines of lip glosses inspired by the signs of the zodiac with this campaign from the 1980s.

    See glamorous photos from Cannes's past

  • Maybelline, 1991

    Maybelline, 1991

    Supermodel Christy Turlington features in this… More details

    Maybelline, 1991

    Maybelline, 1991

    Supermodel Christy Turlington features in this campaign for Illegal Lashes mascara.

    See our S/S 11 hair trends video

  • Christian Dior, 1993

    Christian Dior, 1993

    An now-iconic image advertising Dior's Rouge… More details

    Christian Dior, 1993

    Christian Dior, 1993

    An now-iconic image advertising Dior's Rouge lipstick and nail polish.

    See Oprah Winfrey: A Life in Pictures

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