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Beauty campaigns through the ages

More than just marketing magic and kitsch catchphrases, beauty campaigns have documented the changes in women's lives throughout the 20th century - from 1940s wartime austerity and 1950s aspiration, through to sexual liberation, equality and a more diverse attitude to beauty. We've delved into the archives to bring you this retrospective of some of our favourite beauty campaigns from times gone by.

Click an image to launch the gallery.



50 summer bags to buy now


Collective animal noun art


Tracey Emin's iconic art



This is how often you need to wash your hair

For every hair type

by Sarah Biddlecombe
27 Oct 2016

These 6 beauty looks will be absolutely everywhere this Halloween

The most-shared spooky looks on Pinterest, from Harley Quinn to Maleficent.

by Moya Crockett
25 Oct 2016

31 killer beauty looks for Halloween

Scary good

by Anna Pollitt
24 Oct 2016

30 beautiful constellation and astronomy ear piercings

Get on board with the latest piercing trend

by Sarah Biddlecombe
21 Oct 2016

This is the one reason you need to wash your makeup brushes

Be right back, we've got some cleaning to do

by Sarah Biddlecombe
19 Oct 2016

10 minute morning routines

Ten women on the art of the quick beauty regime

by The Stylist web team
18 Oct 2016

YouTube star Tanya Burr defends the blogging industry

“Bloggers don't deserve to be vilified”

by Sarah Biddlecombe
14 Oct 2016

“I dream in perfume”: Jo Malone on her life in fragrance

The perfumier tells Stylist of how her remarkable sense of smell has shaped her entire life

by Harriet Hall
14 Oct 2016

Harry Potter make-up is here just in time for Halloween

You can now wear a love potion on your lips

by Sarah Biddlecombe
12 Oct 2016

MAC’s new Nutcracker-inspired make-up collection is truly magical

Totally dreamy.

by Moya Crockett
12 Oct 2016