Jump to Main ContentJump to Primary Navigation

Hurrah: beauty grooming victory as Tesco cuts price of women's razors


We kicked off last year with the gloomy – yet predictable – news that women are forced to pay more than men for an array of everyday products sold on the high street. From deodorants and razors to jeans and toys, research found women pay a “pink tax” of around 37% extra on average for goods instead of men.

So hurrah for 2017 and the news that one retailer has finally taken the steps to start leveling the shopping playing field, with Tesco reducing the price of women’s razors to match that of men’s.

Finally bowing to pressure from a year of campaigning by various feminist groups, the supermarket slashed the cost of their women’s razors, which had previously been marketed at twice the price of the men’s equivalent.


"Pink tax": why should women pay than men for the same products?

A letter from the supermarket to Labour MP Paula Sherriff, who has been vocal about the need for more equal pricing on the UK high street, said, “Following an internal review and discussions with our suppliers, we have acted on concerns about the difference in price of our female and male disposable twin-blade razors”.

Read more: The pink price tax

A triumphant Sherriff tweeted, “Chipping away at gender pricing bit by bit.”

However, despite the small victory in finally saving a few quid on buying a (most likely pink) razor, there is still plenty of room for improvement around the high street.

Research conducted by the Fawcett Society last July found sexist pricing was apparent across the board in UK supermarkets, with own-brand grooming products such as razors, shaving cream and deodorant costing women more money than men, from 22% more in Asda to a whopping 56% more in Morrisons.

Read more: The semantics of sexism

In a statement today the Society’s chief executive, San Smethers, said, “We welcome Tesco's decision to tackle sexist pricing by reducing the price of razors marketed at women but this is just the tip of the iceberg.

“We want to see them go much further and end these sexist practices.”

Video: Find the gender pay gap for your job


Carrie Fisher best quotes

Carrie Fisher’s most powerful, hilarious, and inspiring quotes

tiger eye hair.jpg

Hair trends 2017: The cuts and colours ruling social media


Hairdressers are being trained to spot signs of domestic abuse



Armpit tattoo designs are here to inspire you

Pit-ink is here for the long-haul

by Jasmine Andersson
23 Jun 2017

Hair inspiration from the world’s most famous music festivals

Exuberant trends through the ages

19 Jun 2017

Fresh, on-trend festival hair styles we love

Hot new looks to re-create this season

12 Jun 2017

Ten quick and easy hairstyles you can create in 60 seconds or less

Fast beauty on the go

by Sarah Biddlecombe
07 Jun 2017

Hot festival hair trends of summer 2017: a day by day guide

A leading stylist creates his go-to looks

01 Jun 2017

82-year-old grandmother gets first tattoo in memory of late husband

The childhood sweethearts were married for 53 years

by Sarah Biddlecombe
01 Jun 2017

This is the high street moisturiser we’re buying every 18 seconds

People all over the world are positively obsessed

by Kayleigh Dray
01 Jun 2017

People are getting this tattoo in honour of Manchester attack victims

And Ariana Grande has broken her silence on the bombing

by Moya Crockett
30 May 2017

Susan Sarandon’s ageing tips are as excellent as you’d expect

Good lighting is everything

by Moya Crockett
26 May 2017

Queen Elizabeth II has been wearing this nail varnish since 1989

And it only costs £7.99

by Kayleigh Dray
25 May 2017