Jump to Main ContentJump to Primary Navigation
Top

Hurrah: beauty grooming victory as Tesco cuts price of women's razors

iStock-542725400.jpg

We kicked off last year with the gloomy – yet predictable – news that women are forced to pay more than men for an array of everyday products sold on the high street. From deodorants and razors to jeans and toys, research found women pay a “pink tax” of around 37% extra on average for goods instead of men.

So hurrah for 2017 and the news that one retailer has finally taken the steps to start leveling the shopping playing field, with Tesco reducing the price of women’s razors to match that of men’s.

Finally bowing to pressure from a year of campaigning by various feminist groups, the supermarket slashed the cost of their women’s razors, which had previously been marketed at twice the price of the men’s equivalent.

razors

"Pink tax": why should women pay than men for the same products?

A letter from the supermarket to Labour MP Paula Sherriff, who has been vocal about the need for more equal pricing on the UK high street, said, “Following an internal review and discussions with our suppliers, we have acted on concerns about the difference in price of our female and male disposable twin-blade razors”.


Read more: The pink price tax


A triumphant Sherriff tweeted, “Chipping away at gender pricing bit by bit.”

However, despite the small victory in finally saving a few quid on buying a (most likely pink) razor, there is still plenty of room for improvement around the high street.

Research conducted by the Fawcett Society last July found sexist pricing was apparent across the board in UK supermarkets, with own-brand grooming products such as razors, shaving cream and deodorant costing women more money than men, from 22% more in Asda to a whopping 56% more in Morrisons.


Read more: The semantics of sexism


In a statement today the Society’s chief executive, San Smethers, said, “We welcome Tesco's decision to tackle sexist pricing by reducing the price of razors marketed at women but this is just the tip of the iceberg.

“We want to see them go much further and end these sexist practices.”

Video: Find the gender pay gap for your job

Related

Carrie Fisher best quotes

Carrie Fisher’s most powerful, hilarious, and inspiring quotes

tiger eye hair.jpg

Hair trends 2017: The cuts and colours ruling social media

hair.jpg

Hairdressers are being trained to spot signs of domestic abuse

More

10 Lush products to help you sleep, soothe anxiety and de-stress

Add these to your shopping list, stat

by Megan Murray
16 Aug 2017

Instagram is obsessed with these nostalgic noughties bath bombs

All your bath bomb dreams are about to come true

by Megan Murray
15 Aug 2017

Three DIY tricks for super-shiny hair

Get gloss on demand, using kitchen cupboard products

14 Aug 2017

Jennifer Aniston has shared her budget beauty trick with the world

“I’ve been using it since high school”

by Kayleigh Dray
11 Aug 2017

Soon you'll never run out of your favourite Lush products

We're total suckers for glittery bath water

by Megan Murray
10 Aug 2017

Reddit users reveal their best budget beauty buys

Prepare for your make-up bag, and your life, to be changed forever

by Megan Murray
08 Aug 2017

High street retailer reveals its 10 bestselling lipsticks

And they're all under a tenner

by Sarah Biddlecombe
08 Aug 2017

This is the Lush product that could help you sleep better

Fans have been calling it "pure magic"

by Megan Murray
07 Aug 2017

Create natural volume with these go-to styling secrets

DIY tricks for lasting bounce and movement

07 Aug 2017

This is the definitive two-step guide to applying mascara

Add this to your repertoire immediately...

by Sarah Biddlecombe
03 Aug 2017