You only have to flick through a few beauty pages in Stylist to know the beauty world is changing at a rapid pace.
Revolutionary research is being conducted on skincare, new make-up colours and effects are launched every week, and there are just as many hair trends as there are in clothes every season.
However, the one thing that hasn't quite kept up with beauty's soaring pace is the app world. It comes down to the fact that many beauty apps aren't realistically functional, useful or forward-thinking. Let's just say the beauty world hasn't had an Angry Birds moment yet.
Nonetheless, amongst the disappointing downloads there are some true gems you need to know about. These are the ones changing the way we shop, the make-up colours we pick, the way we look after our skin and the way we share ideas.
Here are the 10 very best beauty apps you should download now...
Let us know your best beauty app recommendations in the comments below or @Stylist Magazine.
Words: Sejal Kapadia, Image: Rex Features