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Burberry body: behind the scenes

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Luxury brand Burberry are soon to launch Burberry Body, one of the most hotly anticipated new fragrances of the autumn. After allowing Facebook fans an exclusive first sniff of the fragrance, Burberry have now released behind-the-scenes footage of the television and print campaign, featuring model Rosie Huntington-Whiteley posing in little but a rose gold satin trench coat and the scent, pictured below.

Shot in London by Mario Testino, the campaign will be released online on 1 September 2011 (when the fragrance is launched) - but if you can't wait until then, here's a behind-the-scenes peek.

With a history of using Britain's top models, musicians and actors to front their campaigns, choosing the first 'body' must have been tricky for Burberry, but according to Christopher Bailey, "Rosie's effortless style and her staggering beauty made her the natural choice."

ABOVE AND BELOW: Rosie gets ready for her close up. After starring in the latest Transformers film, Rosie admitted it was a "huge honour to be working with Burberry again" as they were the "brand that put my career on the map and helped launch me".

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