A holiday company has been criticised for its 'Barbie VIP' packages for little girls.
The trip, available at the Forte Village Resort in Sardinia, is priced from £364 per week and is aimed at girls from as young as two.
Those who go on the package can choose from two different holidays - Pink and Glamour - and learn how to walk down a catwalk, get spa treatments and also have a makeover, with hairstyling and make-up, so they can look 'picture perfect'.
The accommodation for the holiday is equally as Barbie-fied with guests invited to stay in a pink Barbie house, while their parents relax in the rest of the resort.
However, the holiday deal has come under fire from campaigners. Megan Perryman co-founder of the group Let Toys Be Toys , which lobbies to stop marketing gender-specific toys and books, told the Guardian:
"It's pretty shocking, particularly that it's aimed at girls as young as two. It perpetuates this message that girls and boys should behave in certain ways instead of treating them like individuals.
"Children like rules and they like to please, so we end up with this self-perpetuating cycle where a child is told this is what it means to be a girl, and so they try and fit into that box."
Similarly, writer and campaigner Caroline Criado-Perez, who successfully campaigned to have more women represented on British banknotes, called the packages "depressing".
A spokeswoman for Forte Village said the packages were very popular and were a safe environment in which the girls could play.