To ensure your tools don’t go to waste, we’ve taken four of the season’s most covetable styles and devised foolproof how-tos
You’re sitting in the salon chair, watching intently as the stylist spritzes, sprays and massages all manner of substances into your hair. Following their every move you take mental notes, comforted by the ease at which they twizzle and twirl your locks into that perfectly dishevelled wave, convincing yourself that – armed with the right tools – you’ll be able to conjure up the same magic at home. So strong is the promise of good hair days to come, you find yourself heading home with a bag full of these wonder products.
So why is it that – when left to your own devices – everything you observed in that salon chair seems to have been washed down the plug hole with your shampoo? Which texture spray to use? Do you apply this smoothing cream to wet hair or post blow-dry? Were you meant to put on a five or 10 pence-sized dollop of hair oil?
The confusion (and subsequent mass of greasy, unmanageable hair) is enough to put you off experimenting with different hairstyles or turn you off a product altogether. Sales may be on the rise (we now collectively spend £293 million a year on hairstyling products in the UK*) but just how many of them end up at the back of our bathroom cabinet, never to be used again? “Clients can get frustrated with products if they aren’t using them right, and without proper education, there’s little chance you’ll be getting the most out of whatever spray, serum or oil you’ve invested in,” advises hairstylist George Northwood.
But it doesn’t have to be that way anymore. It’s time to dust off your styling products, because in a bid to demystify this bewildering realm, we’ve taken four of the season’s most covetable hair styles and devised a foolproof guide to the products that you’ll need to create them. Just call us your hairstyling fairy godmother…
Photography: Thinkstock, Getty, L’Oreal Professionnel for Topshop Unique, Tresemmé for Hervé Léger
*research by Mintel