Jump to Main ContentJump to Primary Navigation
Top

Women are using affirmation stickers to fight back against body-shaming ads

MyBodyDoes.JPG

The women of New York fighting back against ads promoting unrealistic body standards.

As part of a guerrilla campaign, affirmation stickers baring body-positive messages are being used to censor ads around the city with crude, body-shaming messages.

Jess Andersen and Ashley Simon launched the #MyBodyDoes campaign, giving away and also selling the stickers printed with phrases like 'my body is a source of joy' and 'I am cultivating a loving relationship with my body'  to inspire others to 'nourish self-compassion'.

My Body Can

The creators, who are both yogis, explain why they created the stickers on their website:

"Tired of being bombarded with images that commoditise bodies and define beauty as the gold standard for women, we created supportive affirmations that speak to a more nurturing and complex relationship with our bodies. We polled lots of family and friends to arrive at these four affirmations and we hope that at least one of them speaks to you."

Their mission statement reads: "We celebrate the profound uniqueness & inherent value of all bodies. Our focus is on what our bodies can do and how we relate to them, not how they look."

They've certainly made their mark, as women on social media have been sharing images of themselves using the stickers to reclaim their city and their right to positive body image for months.

The affirmation stickers have been branded across crudely-sold breast augmentation adverts, mannequins with unrealistic body proportions and overly airbrushed clothing campaigns, too.

Last summer, we lamented the rise of irresponsible and toxic advertising when Protein World came under fire for their shocking 'Are you beach body ready?' campaign. And while they haven't died down if these grafittied posts are anything to go by, this grassroots campaign is proof that for every new ad pertaining to unobtainable standards of beauty there's an affirmation to quash it.

Related

rexfeatures_3875788cq.jpg

Beach Body Ready advert ruled ‘not offensive’ by UK watchdog

bikini body.jpg

The best and funniest take-downs of the Beach Body Ready campaign

red hair.JPG

Woman's Facebook post to the boyfriend who destroyed her self-esteem

rexfeatures_5541870cs.jpg

Melissa McCarthy talks body positivity and mutual support

giovanna fletcher pregnancy body shaming.jpg

New mum overwhelmed by support after post-pregnancy body shaming

ModelMaterial2.JPG

Student quits job after shop boss says she’s not “model material”

gillian anderson news.jpg

Gillian Anderson hits back at tabloid's ageist Botox rumours

030116-barbie-bathingsuit-lead.jpg

Barbie's diverse new dolls have landed - in swimwear

sex education feminism.jpg

“Compulsory sex education is a vital tool for the feminist movement”

More

Iconic big hair for backcombing inspiration

From the coiffured beehive to the carefree bouffant

by Anna Brech
16 Oct 2017

Blake Lively has debuted a chic autumnal bob on the red carpet

It’s super-sleek, with shimmering golden highlights

12 Oct 2017

Chrissy Teigen’s clever make-up hack is so simple, yet so effective

But it doesn’t exactly come cheap

by Kayleigh Dray
10 Oct 2017

Adidas model gets rape threats over hairy leg photographs

Arvida Byström says people are pretty angry about her appearance

by Amy Swales
09 Oct 2017

Dove issues apology over that “racist” Facebook advert

“We deeply regret the offence this has caused”

by Kayleigh Dray
09 Oct 2017

The one accessory you need for better backcombing

Use this to create powerful volume and impact

09 Oct 2017

Everything you need to know about Glossier's big UK launch

Where, when and what to buy from the cult US beauty brand

by Moya Crockett
04 Oct 2017

The make-up mistake we’re all guilty of, according to beauty experts

Oops, we did it again…

by Susan Devaney
04 Oct 2017

Six golden rules for backcombing your hair

A foolproof formula for dramatic volume and lift

02 Oct 2017

5 striking Halloween looks you can recreate using your make-up bag

The fanciest of dress for the lowest of effort

by Amy Swales
29 Sep 2017