Jump to Main ContentJump to Primary Navigation
Top

Gwyneth Paltrow signs to Max Factor

gphero2.jpg
gphero3.jpg
gp4.jpg

Gwyneth Paltrow has been chosen as the face of Max Factor for her "natural beauty" and "chameleon style".

The actress, who is currently the face of Hugo Boss' newest perfume and has previously collaborated with Estee Lauder, will launch a new "Glamour Statement Vision" campaign for Max Factor.

Gwyneth Paltrow shooting Max Factor's Glamour Statement Vision campaign, above

Pat McGrath, the head of the brand's International Network of Make-up Artists, said: “I tasked 11 of our national make-up artists to create three glamour statements for Gwyneth. These were to be inspired by her life and the different roles she has to play - model, actress, mother, singer.

"I then curated these looks, taking nuances from each, to create seven glamour statements. These were brought to life by Max Factor with amazing, beautiful results."

Teasing a picture of Gwyneth, 39, on a beauty shoot for the 103-year-old company, Max Factor said the full campaign can be seen in November.

The signing of an A-list star marks a change in direction for the brand, which has chosen to collaborate with British singers Eliza Doolittle and Marina Diamandis in recent years.

What do you like best about Gwyneth Paltrow's look? Let us know on Twitter or in the comments section below.

Words: Anna Pollitt. Pictures: Rex Features/Max Factor

Related

hero-use.jpg

Tanya Burr video guide: day to night make-up

beauty-art-hero.jpg

Famous works of art made from make-up

mulberry-hero.jpg

London Fashion Week Beauty Blog

Comments

More

The new face of Burberry: Lily James as you’ve never seen her before

by Anya Meyerowitz

23 Aug 2016

Urban Decay launches new Naked Illuminated Highlighter palette

Be still our beating hearts by Sarah Biddlecombe

22 Aug 2016

The inspiring reason so many women are getting crown tattoos

This crown tattoo design is a symbol of female empowerment by Kayleigh Dray

19 Aug 2016

Drop everything: Urban Decay just launched a brand new Naked palette

Get your hands on the beauty next month by Sarah Biddlecombe

16 Aug 2016

Victoria Beckham unveils makeup collaboration with Estée Lauder

Are you ready to blend it like Beckham? by Kayleigh Dray

16 Aug 2016

Underneath We Are Women: photography project celebrates diversity

"Underneath, I am strong" by Amy Lewis

12 Aug 2016

The Pros Know: how to give your hair a salon-worthy blow-dry at home

Fail-safe tips for perfect hair by Sarah Biddlecombe

11 Aug 2016

All About Afro: uncovering the natural hair movement

"Reverting to my natural Afro hair was the best decision I ever made."

09 Aug 2016

The Pros Know: how to make your perfume last longer

No need to keep re-spritzing by Sarah Biddlecombe

03 Aug 2016

How a beauty pro uses hair to match her mood

“Wigs give me confidence”

03 Aug 2016