Bye bye, come-hither beauty - hello, sickening Halloween monster face.
Whether your plans for the spookiest night of the year involve a high-end Halloween celebration, or a night in begrudgingly dishing out sweets to the neighbours' kids, it's time to indulge your morbid side through the means of make-up.
Just think of that liquid eyeliner as a tool to create a cobweb lip, or put those contouring skills to good use as a means of fashioning your face into a ghastly skull.
We've hunted down 31 spectacularly spooky Halloween beauty looks from Instagram for inspiration. These are a mix of expertly crafted works by experienced make-up artists and imaginative and experimental creations by lesser-known beauty bloggers, with a focus on cosmetics and face-paints, rather than special effects make-up.