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Introducing the cool kids: the insider beauty brands to name drop now

Farmacy, J One and Drunk Elephant… No, not the latest cocktail bars but three new brands set to shake up the beauty world

Words: Samantha Silver
Photography: David Marquez

If you are even the teeniest bit into fashion, you couldn’t have missed the explosive rise of Vetements. Landing seemingly from nowhere, its hoodies and jeans quickly knocked more established brands off the must-wear lists. They’re worn by fashion editors and street style bloggers, copied on the high street and name-checked by Drake. The same goes for designer Molly Goddard and her frothy, frilly works of tulle. They’re the Acne and Christopher Kane of the future, ready to eclipse the power of the big players. But right now they’re still something of an insider secret. And in an age when news happens instantaneously, discovering something before it gets big can feel impossible. I like to dine at the latest restaurants (Antipodea), watch the newest Netflix series (Riverdale) and wear the coolest jewellery (ByAlona). So when it comes to the beauty world, I like to source new brands to include in Stylist that you won’t have come across on the pages of every other magazine. And right now, much like in fashion, there’s a raft of young upstart brands changing the beauty landscape that you need to know about now.

Scroll through our gallery to discover the eight brands about to go global. Until then, they’re our little secret. Buy, use, enjoy, name drop…

Additional words: Shannon Peter, Daniela Morosini
Stockists: Drunk Elephant (amazon.co.uk), Farmacy (cultbeauty.co.uk), Iles Formula (urbanretreat.co.uk), It Cosmetics (qvcuk.com), J One (cultbeauty.co.uk), Make Beauty (net-a-porter.com), Marie Stella Maris (net-a-poter.com), Vanderohe (vanderohe.com)

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