Dyson's new hair dryer is not only a game changer, it's a life changer says Stylist's beauty director Joanna McGarry
How did you dry your hair this morning? Perhaps you used a great clunking piece of metal the weight of a fax machine. Perhaps you wrestled with said chunk of metal until your right bicep went tingly. Then numb. Perhaps it took you twenty seven minutes to get your hair nearly dry before it got sucked back up into the back of the machine.
The machine always wins, you see. It was for these reasons that I myself have sworn off hairdryers for the last three years. I’m a frequent hair washer, and frankly, I hadn’t the time (or the bicep stamina) to go through these oddly archaic motions four times a week. I owned a hairdryer. But it sat, motionless and tangled in its own flex, under my dressing table.
That was until, one day last week, when I was one of the lucky first people around the world to try Dyson’s ‘fast, focused and intelligent’ hair dryer. That’s right – the British company that has revolutionised hoovers, air fans and hand dryers – has turned its gaze towards the beauty world.
And it’s magnificent. Well, it should be: Dyson has sunk £50million and four years of work into the development the Dyson Supersonic, battling through 600 prototypes and using 1010 miles of human hair to nail the final product.
Joyously, it doesn’t heave and groan in your hand – by giving the motor 13 blades instead of the usual 11, the Dyson engineers were then able to push one tone within the motor to a sound frequency beyond the audible range for humans.
Instead, it hums quietly. And feels half the weight of most hairdryers, nestled neatly inside the hand.
But what of my hair? It dried in a gobsmacking ten minutes flat, without singeing or burning. I’m told this is due to ‘intelligent heat control’, rising to a limit of 150 degrees (while standard hair dryers go up to a furnace-like 230degrees) all of which ring-fences my hair from future damage. And my God, the band of shine around my hair was spectacular. I could practically see my face in it.
Of course, for all this, it is not cheap.
At £299 it’s a considerable investment, but consider the amount of money you’d spend on haircuts, colours and professional blow-dries to get your hair looking shipshape, it’s a worthy investment and should last you years (it’s guaranteed for two).
This is one new piece of beauty kit that is thoroughly and completely worth the hype. But we (myself included) will have to wait until July to get our hands on it. See you in the line.