Jump to Main ContentJump to Primary Navigation
Top

First look: Julia Roberts for Lancôme La Vie Est Belle

julia-monochrome-tunic.jpg
julia.jpg

Julia Roberts’ latest campaign images for Lancôme’s newest fragrance, La Vie Est Belle have been revealed – and we’ve got an exclusive behind the scenes video of the shoot.

For the past two years Julia has been the face of the French beauty brand, but La Vie Est Belle is her first fragrance campaign for Lancôme. Described as the first “feminine iris”, the scent was created by three masters of the perfume world – Olivier Polge, Dominique Ropion and Anne Flipo.

Containing almost 50% natural ingredients, the perfume is a sweet and fruity blend of blackcurrant, pear, tonka bean, praline and patchouli, housed in a bottle created in 1949 by artistic director George Delhomme for Armand Petitjean, Lancôme’s founder.

The first video advert for the fragrance, released back in August, was shot by Mirror Mirror director Tarsem Singh, and showed Julia in an ethereal white dress, walking through a crowded LA party.

The latest campaign returns to Hollywood, where Julia is photographed poolside in an LA mansion, wearing a black maxi dress and a beautiful monochrome tunic. The actress wore a classic smoky eye on the shoot, created using Lancôme Hypnôse Star mascara, Lancôme Teint Miracle foundation, and Lancôme Absolu Rouge lipstick.

Youcef Nabi, president of Lancôme International said that Julia was the only woman who could embody the fragrance’s “joyful femininity”. Julia said that she loves the bottle, telling Hello! magazine: "In this day and age when everything's about the brand and everything's got the name of the company and the person and the place stamped all over it, what I think is amazing is that there's nothing written on the bottle".

Take a look at the behind the scenes video of the campaign and shots of Julia by photographer Tom Munro.

Photography by Tom Munro and Lancôme ©

Related

emma-hero.jpg

First Look: Emma Stone goes East for Revlon

dec-13-tali-lennox-hero.png

Daily beauty bulletin

Hero 2.png

Paris Fashion Week Beauty Blog

Comments

More

The most popular beauty products of the year so far

From lipsticks to facial oil, these products have been flying off the shelves by Sarah Biddlecombe

08 Feb 2016

This genius new tool will change the way you paint your nails forever

We all want a Tweexy by Sarah Biddlecombe

05 Feb 2016

Finally, science discovers why we get Resting Bitch Face

And it's not just a female phenomenon by Sarah Biddlecombe

03 Feb 2016

Behold the most dramatic A-List hair makeovers of all-time

From Emma Watson's pixie crop to a bleach blonde Kim Kardashian by Charlotte Duck

02 Feb 2016

Ariel Winter reveals her breast reduction scars at the SAG Awards

“I’m not ashamed.” by Harriet Hall

02 Feb 2016

Rainbow freckles: the latest beauty trend taking Instagram by storm

Yes, dotting your face with multicoloured flecks is now a thing by Shannon Peter

29 Jan 2016

Hormone horoscope: groundbreaking new app can predict your moods

Enter the Hormone Horoscope app by Sarah Biddlecombe

28 Jan 2016

The story behind my tattoos by plus size model Tess Holliday

“My right arm is decorated with all the women who I look up to and who have inspired me” by Sarah Biddlecombe

27 Jan 2016

Cuddle core: bunny yoga is the latest fitness trend to go viral

by Sejal Kapadia Pocha

27 Jan 2016

Introducing 2016's most heroic and ingenious products

Introducing 2016's most heroic and ingenious products

25 Jan 2016