Jump to Main ContentJump to Primary Navigation
Top

First look: Julia Roberts for Lancôme La Vie Est Belle

julia-monochrome-tunic.jpg
julia.jpg

Julia Roberts’ latest campaign images for Lancôme’s newest fragrance, La Vie Est Belle have been revealed – and we’ve got an exclusive behind the scenes video of the shoot.

For the past two years Julia has been the face of the French beauty brand, but La Vie Est Belle is her first fragrance campaign for Lancôme. Described as the first “feminine iris”, the scent was created by three masters of the perfume world – Olivier Polge, Dominique Ropion and Anne Flipo.

Containing almost 50% natural ingredients, the perfume is a sweet and fruity blend of blackcurrant, pear, tonka bean, praline and patchouli, housed in a bottle created in 1949 by artistic director George Delhomme for Armand Petitjean, Lancôme’s founder.

The first video advert for the fragrance, released back in August, was shot by Mirror Mirror director Tarsem Singh, and showed Julia in an ethereal white dress, walking through a crowded LA party.

The latest campaign returns to Hollywood, where Julia is photographed poolside in an LA mansion, wearing a black maxi dress and a beautiful monochrome tunic. The actress wore a classic smoky eye on the shoot, created using Lancôme Hypnôse Star mascara, Lancôme Teint Miracle foundation, and Lancôme Absolu Rouge lipstick.

Youcef Nabi, president of Lancôme International said that Julia was the only woman who could embody the fragrance’s “joyful femininity”. Julia said that she loves the bottle, telling Hello! magazine: "In this day and age when everything's about the brand and everything's got the name of the company and the person and the place stamped all over it, what I think is amazing is that there's nothing written on the bottle".

Take a look at the behind the scenes video of the campaign and shots of Julia by photographer Tom Munro.

Photography by Tom Munro and Lancôme ©

Related

emma-hero.jpg

First Look: Emma Stone goes East for Revlon

dec-13-tali-lennox-hero.png

Daily beauty bulletin

Hero 2.png

Paris Fashion Week Beauty Blog

Comments

More

Bella Hadid reveals her jet-lag beauty secrets in new video

Involving a lot of Dior – and one surprising budget buy by Moya Crockett

24 Aug 2016

The new face of Burberry: Lily James as you’ve never seen her before

by Anya Meyerowitz

23 Aug 2016

Urban Decay launches new Naked Illuminated Highlighter palette

Be still our beating hearts by Sarah Biddlecombe

22 Aug 2016

The inspiring reason so many women are getting crown tattoos

This crown tattoo design is a symbol of female empowerment by Kayleigh Dray

19 Aug 2016

Drop everything: Urban Decay just launched a brand new Naked palette

Get your hands on the beauty next month by Sarah Biddlecombe

16 Aug 2016

Victoria Beckham unveils makeup collaboration with Estée Lauder

Are you ready to blend it like Beckham? by Kayleigh Dray

16 Aug 2016

Underneath We Are Women: photography project celebrates diversity

"Underneath, I am strong" by Amy Lewis

12 Aug 2016

The Pros Know: how to give your hair a salon-worthy blow-dry at home

Fail-safe tips for perfect hair by Sarah Biddlecombe

11 Aug 2016

All About Afro: uncovering the natural hair movement

"Reverting to my natural Afro hair was the best decision I ever made."

09 Aug 2016

The Pros Know: how to make your perfume last longer

No need to keep re-spritzing by Sarah Biddlecombe

03 Aug 2016