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London Olympics get the Max Factor

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Max Factor has unveiled the official make-up look of the London Olympic and Paralympic Games 2012.

Created by award-winning make-up artist and Max Factor UK ambassador Caroline Barnes, the 'Sports Chic' make-up look will be worn by all female volunteers, medal bearers and escorts to the athlete and presenters during the 805 victory ceremonies at the 2012 Games, where athletes are presented with their medals.

As you would expect, the Sports Chic beauty look begins with a natural, healthy glow created using Max Factor’s Lasting Performance Foundation, which is then enhanced with regal purple and gold hues inspired by the official costumes designed by Royal College of Art students.

ABOVE: Max Factor's Sports Chic make-up look

“I wanted it to encompass everything the Games are about,” said Caroline. “So [the Sports Chic look] represents wellbeing; it’s natural and fresh and will give each of the wearers a lovely healthy glow.”

While gold and purple colours may sound like a glitzy combination, even for the Olympic Games, variations of both hues work will with any skin-tone, particularly around the eyes as Caroline has done, pairing Max Factor’s Coco Crazy Eye Trio (RRP £6.99) and the brand’s Liquid Effect Pencil in Violet Voltage (RRP £6.99).

ABOVE: Caroline was inspired by the victory costume designs of Royal College of Art students Tom Crisp, Trine Hav Christensen and Zara Gorman

“The eyes of the world will be on London this year and I’m so proud that my make-up design will be a part of something as big as the London 2012 Olympic and Paralympic Games,” continued Caroline.

Want to try the look yourself? Watch the how-to video tutorial below

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