Jump to Main ContentJump to Primary Navigation
Top

She bouffed, she sprayed, she conquered: Beehive creator Margaret Heldt dies aged 98

For beautician Margaret Vinci Heldt, hair was not meant to lay flat. In 1960 she put a wig on a mannequin, armed herself with a comb and an industrial size can of hairspray and created the hairstyle that went on to define the look of a decade.

A big, bold, headturner of a 'do, the beehive was immediately adopted by women everywhere - and it's a style that has never really gone away. 

Vinci Heldt, from Chicago, died of heart failure this week aged 98.

#margaretheldt Who built the beehive Dies. At 98. #beehive #nyt @nytimes

A photo posted by Amy Sedaris (@amysedaris) on

“I used to tell my clients ‘I don’t care what your husband does from the neck down, but I don’t want him to touch you from the neck up’” she once famously said of the 'hive.

Take a look at some of the most iconic interpretations of the back-combed, bouffed-up look over the years...

Related

mariam_rt 2.jpg

“Ramadan is a fast of the tongue as well as a fast of the body”

LILY_4.jpg

Lily Cole and Keira Knightley urge Brits to vote in EU ref

Lilo_rt.jpg

This week's Style List

beach-body-ready.jpg

Mayor of London bans adverts that “demean” women

iStock_36410142_MEDIUM.jpg

“Why do rape victims still get a raw deal?”

dory.jpg

There might be a transgender stingray in the new Finding Dory movie

pizza4.jpg

Five-year-old saves up to take his BFF on a date

aluko 3.jpg

England footballer Eniola Aluko: “Girls feel unwelcome in sport”

summerstyle.jpg

Stylist's anti-Ascot dress guide

Comments

More

Armpit tattoo designs are here to inspire you

Pit-ink is here for the long-haul

by Jasmine Andersson
23 Jun 2017

Hair inspiration from the world’s most famous music festivals

Exuberant trends through the ages

19 Jun 2017

Fresh, on-trend festival hair styles we love

Hot new looks to re-create this season

12 Jun 2017

Ten quick and easy hairstyles you can create in 60 seconds or less

Fast beauty on the go

by Sarah Biddlecombe
07 Jun 2017

Hot festival hair trends of summer 2017: a day by day guide

A leading stylist creates his go-to looks

01 Jun 2017

82-year-old grandmother gets first tattoo in memory of late husband

The childhood sweethearts were married for 53 years

by Sarah Biddlecombe
01 Jun 2017

This is the high street moisturiser we’re buying every 18 seconds

People all over the world are positively obsessed

by Kayleigh Dray
01 Jun 2017

People are getting this tattoo in honour of Manchester attack victims

And Ariana Grande has broken her silence on the bombing

by Moya Crockett
30 May 2017

Susan Sarandon’s ageing tips are as excellent as you’d expect

Good lighting is everything

by Moya Crockett
26 May 2017

Queen Elizabeth II has been wearing this nail varnish since 1989

And it only costs £7.99

by Kayleigh Dray
25 May 2017