Jump to Main ContentJump to Primary Navigation
Top

Maybelline New York's pop-up

Final image with MC-1.jpg

Just in time for London Fashion Week, Maybelline New York is set to launch a pop-up shop in London’s Covent Garden.

From the 16 September, the brand has lined up a 10 day event where you'll catch an exclusive glimpse of their October product launches including their 24 hour long lasting Gel Liner and number one selling red lipstick in Pleasure Me Red.

There will also be a Backstage Beauty Bar where renowned global makeup artist Charlotte Willer will be on hand to demonstrate a/w trends she created backstage at the shows. Looks we forecast to be a hit are the bold brow at Erin Wasson X RVCA and the extremely wearable apricot smoky eye at DKNY.

In addition, pop in on your lunch break on Friday 17th September and see the shop transform into a mini Manhattan. Cosmopolitans will be circling while you enjoy hassle-free late night shopping while listening to laid-back tunes from one of New York's biggest DJs and indulging in some complimentary eyebrow threading.

The Maybelline Pop-up Shop, 16 - 26 September, 18 Shorts Gardens, Seven Dials, Covent Garden, London WC2

Comments

More

Dyson’s new hair dryer: the ultimate power tool?

We put the revolutionary new invention to the test by Joanna McGarry

27 Apr 2016

“When did wearing make-up stop being a choice?”

One writer questions why going barefaced provokes such a reaction by Deborah Cicurel

27 Apr 2016

Bride shaves head at wedding in solidarity with terminally ill husband

"He told me how beautiful I looked" by Sarah Biddlecombe

20 Apr 2016

Breathe yourself calm with this one simple gif

It takes less than a minute by Sarah Biddlecombe

19 Apr 2016

Saying no to the tyranny of perfection on Instagram

These women are staging a filter revolt - and we love it by Anna Pollitt

14 Apr 2016

Jennifer Lawrence criticises Hollywood's beauty ideals

“I would like us to make a new normal-body type” by Harriet Hall

08 Apr 2016

This 90-year-old grandma is the only beach body inspiration we need

Is a bikini empowering? Just ask Irene Carney by Moya Crockett

05 Apr 2016

Gwyneth Paltrow's niche beauty recommendations

Where to buy five of her faves right here in the UK by Moya Crockett

05 Apr 2016

The hair tools that’ll make styling long hair quicker and easier

From extra long curling irons to speed-dry sprays by Amy Lewis

01 Apr 2016

Why one blogger had to defend this picture from bodyshamers

"People told me it looked gross and not feminine" by Amy Lewis

31 Mar 2016