Jump to Main ContentJump to Primary Navigation

Maybelline New York's pop-up

Final image with MC-1.jpg

Just in time for London Fashion Week, Maybelline New York is set to launch a pop-up shop in London’s Covent Garden.

From the 16 September, the brand has lined up a 10 day event where you'll catch an exclusive glimpse of their October product launches including their 24 hour long lasting Gel Liner and number one selling red lipstick in Pleasure Me Red.

There will also be a Backstage Beauty Bar where renowned global makeup artist Charlotte Willer will be on hand to demonstrate a/w trends she created backstage at the shows. Looks we forecast to be a hit are the bold brow at Erin Wasson X RVCA and the extremely wearable apricot smoky eye at DKNY.

In addition, pop in on your lunch break on Friday 17th September and see the shop transform into a mini Manhattan. Cosmopolitans will be circling while you enjoy hassle-free late night shopping while listening to laid-back tunes from one of New York's biggest DJs and indulging in some complimentary eyebrow threading.

The Maybelline Pop-up Shop, 16 - 26 September, 18 Shorts Gardens, Seven Dials, Covent Garden, London WC2



This is how often you need to wash your hair

For every hair type

by Sarah Biddlecombe
27 Oct 2016

These 6 beauty looks will be absolutely everywhere this Halloween

The most-shared spooky looks on Pinterest, from Harley Quinn to Maleficent.

by Moya Crockett
25 Oct 2016

31 killer beauty looks for Halloween

Scary good

by Anna Pollitt
24 Oct 2016

30 beautiful constellation and astronomy ear piercings

Get on board with the latest piercing trend

by Sarah Biddlecombe
21 Oct 2016

This is the one reason you need to wash your makeup brushes

Be right back, we've got some cleaning to do

by Sarah Biddlecombe
19 Oct 2016

10 minute morning routines

Ten women on the art of the quick beauty regime

by The Stylist web team
18 Oct 2016

YouTube star Tanya Burr defends the blogging industry

“Bloggers don't deserve to be vilified”

by Sarah Biddlecombe
14 Oct 2016

“I dream in perfume”: Jo Malone on her life in fragrance

The perfumier tells Stylist of how her remarkable sense of smell has shaped her entire life

by Harriet Hall
14 Oct 2016

Harry Potter make-up is here just in time for Halloween

You can now wear a love potion on your lips

by Sarah Biddlecombe
12 Oct 2016

MAC’s new Nutcracker-inspired make-up collection is truly magical

Totally dreamy.

by Moya Crockett
12 Oct 2016