Jump to Main ContentJump to Primary Navigation
Top

Meet the world's first 'sniff & slim' perfume

prends-moi.jpg
rexfeatures_720305a.jpg
Untitled-1.jpg
Untitled-2.jpg

From inhalable desserts to the calorie-burning benefits of seaweed toast, we're constantly being besieged by bizarre weight loss gimmicks.

But by far one of the most surreal concepts we've come across in recent weeks is Prends-Moi, a new fragrance that claims to be the world's first slimming perfume.

Developed by French perfume house Robertet and launched by Veld's, Prends-Moi contains base notes of caffeine, carnitine and spirulina which are said to stimulate enzymes involved in breaking down fat.

It also contains Betaphroline, an ingredient that will apparently "reduce the need to overeat" by inducing the release of B-endorphins present in the skin on contact, according to a review on fragranceshop.co.uk.

The perfume sells itself as "combining the pleasure of a real fragrance with the desire for a beautiful silhouette. "

It claims to be backed by extensive research, including a trial study by the Centre of Biological Research and Cutaneous Experimentation, where 70% of women aged between 18 and 70 reported an impact on their eating behaviour.

However the launch has already raised questions over both its efficacy and the need for a weight loss fragrance in the first place, with website Jezebel noting, "apparently there are already 6,000 U.K. customers waiting to spray caffeine on their cellulite. We wish them the best of luck with that."

What do you think? Is Prends-Moi a novel idea or a wasted concept? Would you be up for trying it out? Let us know on Twitter or in the comments section, below.

Comments

More

This Mac Basic Bitch makeup palette is everything we need in life

Oh boy.

by Sarah Biddlecombe
24 Feb 2017

Magical hair dye changes colour according to temperature and mood

Seeing is believing

by Sarah Biddlecombe
22 Feb 2017

Hair hacks we learned from the experts at Fashion Week

Useful and unusual

by Shannon Peter
21 Feb 2017

How bridesmaid hair has found its cool

A lesson in adding edge to pretty hairstyles

by Shannon Peter
17 Feb 2017

NYFW's most irresistible make-up trends

From peach eyeshadow to super-shine skin

by Shannon Peter
17 Feb 2017

Get the golden touch with cutting-edge metallic nail art designs

Introducing s/s 2017’s most wearable nail-art trend...

by The Stylist web team
07 Feb 2017

Touching new photo series shows the beauty of women over 100

Age is just a number

by Sarah Biddlecombe
03 Feb 2017

The red lipstick that suits every woman

The Stylist Beauty Council finds the make-up shades to flatter all

by Shannon Peter
03 Feb 2017

The grown up guide to teenage skin: how to tackle adult acne

To pop or not to pop?

by Joanna McGarry
01 Feb 2017

Bespoke beauty: the customisable make-up promising perfection

Cosmetically speaking

by Amy Swales
31 Jan 2017