From inhalable desserts to the calorie-burning benefits of seaweed toast, we're constantly being besieged by bizarre weight loss gimmicks.
But by far one of the most surreal concepts we've come across in recent weeks is Prends-Moi, a new fragrance that claims to be the world's first slimming perfume.
Developed by French perfume house Robertet and launched by Veld's, Prends-Moi contains base notes of caffeine, carnitine and spirulina which are said to stimulate enzymes involved in breaking down fat.
It also contains Betaphroline, an ingredient that will apparently "reduce the need to overeat" by inducing the release of B-endorphins present in the skin on contact, according to a review on fragranceshop.co.uk.
The perfume sells itself as "combining the pleasure of a real fragrance with the desire for a beautiful silhouette. "
It claims to be backed by extensive research, including a trial study by the Centre of Biological Research and Cutaneous Experimentation, where 70% of women aged between 18 and 70 reported an impact on their eating behaviour.
However the launch has already raised questions over both its efficacy and the need for a weight loss fragrance in the first place, with website Jezebel noting, "apparently there are already 6,000 U.K. customers waiting to spray caffeine on their cellulite. We wish them the best of luck with that."
What do you think? Is Prends-Moi a novel idea or a wasted concept? Would you be up for trying it out? Let us know on Twitter or in the comments section, below.
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