Jump to Main ContentJump to Primary Navigation
Top

Section of model's waist removed in botched clothing advert

ann-taylor-hero.jpg

A clothing company has been criticised for its liberal use of photoshop, which has given a model a very tiny, and clearly unrealistic, waist.

As part of an ad for the clothing brand Ann Taylor Loft, a young model is seen wearing a two-piece swimsuit. However, upon close inspection, it's clear that her waist doesn't correlate with the size of her hips.

Evidently, a designer has been far to happy with the erasing tool, and has decided that an already skinny model needs to look even more waif-life.

While it might be a clear mistake, the fact that such extreme photoshopping is taking place is still worrying. Not only does it give anyone shopping for their clothes unrealistic ideas of how they will look, it also projects an unrealistic idea of how women's bodies should look too.

This isn't the first time a retailer has been accused of misusing the photo editing tool. Budget fashion store Target was heavily criticised for their liberal use of Photoshop in March, which showed a model who had her thighs clearly erased so as to give her a wider thigh gap.

More recently, the high-end luxury lingerie store La Perla was reprimanded for their store mannequins, which had protruding ribs. However, after taking note of the public outrage, La Perla removed the offending mannequins.

At the time of writing, Ann Taylor Loft still have the image up on their site. Just take a look here.

Should we be worried about this? Does over-photoshopping give people unrealistic ideas of what their bodies should look like? Or are we all clever enough to know that this is just an ad, without being affected by it?

Tell us your thoughts in the comments below or tweet us at @StylistMagazine

Related

rexfeatures-519804b.jpg

Berlusconi ex-wife slams "unacceptable attack" on her body

the-body-movement-project.jpg

New Kickstarter encourages women to love their bodies just as they are

girl-guide.jpg

Girl Guides launch body confidence badge to combat low self-esteem

hero.jpg

Meet Lammily, the anti-Barbie doll with a real female body

hero.jpg

Book fans re-create favourite covers using their own faces and bodies

bodyform-hero.jpg

Bodyform tell the truth about periods

Comments

More

Lush staff hit back at viral tweet with hilarious video

“Hi, I'm Catrina!”

by Amy Lewis
08 Dec 2016

Edible manicures are a thing and they’re crafted from chocolate

You’d be forgiven for biting these.

by Amy Lewis
06 Dec 2016

The 30 best beauty buys for every Christmas party

From sparkly eyeshadow to glittery lipstick

by Sarah Biddlecombe
05 Dec 2016

Jessica Alba reveals the budget products that give her gorgeous hair

Her regime's not for everyone though...

by Anna Pollitt
05 Dec 2016

These are the top 10 cities where tattoos are given as gifts

And two of them are in the UK...

by Sarah Biddlecombe
30 Nov 2016

Alicia Keys speaks out about impossible beauty standards

“It’s sad that girls can’t be themselves”

by Harriet Hall
28 Nov 2016

Chimamanda Ngozi Adiche: “Women can like make-up and be intellectual”

“I think it’s time to really stop that ridiculous idea that somehow if you’re a serious woman you can’t and should not care about how you look.”

by Harriet Hall
23 Nov 2016

Model Winnie Harlow speaks out against beauty ideals

“My skin doesn’t define me”

by Harriet Hall
22 Nov 2016

It’s now possible to digitally design your own nail art

Get you nails WAH did

by Anna Pollitt
21 Nov 2016

Scientists have discovered an “uncombable hair” gene

Mystery solved.

by Moya Crockett
21 Nov 2016