Jump to Main ContentJump to Primary Navigation
Top

Section of model's waist removed in botched clothing advert

ann-taylor-hero.jpg

A clothing company has been criticised for its liberal use of photoshop, which has given a model a very tiny, and clearly unrealistic, waist.

As part of an ad for the clothing brand Ann Taylor Loft, a young model is seen wearing a two-piece swimsuit. However, upon close inspection, it's clear that her waist doesn't correlate with the size of her hips.

Evidently, a designer has been far to happy with the erasing tool, and has decided that an already skinny model needs to look even more waif-life.

While it might be a clear mistake, the fact that such extreme photoshopping is taking place is still worrying. Not only does it give anyone shopping for their clothes unrealistic ideas of how they will look, it also projects an unrealistic idea of how women's bodies should look too.

This isn't the first time a retailer has been accused of misusing the photo editing tool. Budget fashion store Target was heavily criticised for their liberal use of Photoshop in March, which showed a model who had her thighs clearly erased so as to give her a wider thigh gap.

More recently, the high-end luxury lingerie store La Perla was reprimanded for their store mannequins, which had protruding ribs. However, after taking note of the public outrage, La Perla removed the offending mannequins.

At the time of writing, Ann Taylor Loft still have the image up on their site. Just take a look here.

Should we be worried about this? Does over-photoshopping give people unrealistic ideas of what their bodies should look like? Or are we all clever enough to know that this is just an ad, without being affected by it?

Tell us your thoughts in the comments below or tweet us at @StylistMagazine

Related

rexfeatures-519804b.jpg

Berlusconi ex-wife slams "unacceptable attack" on her body

the-body-movement-project.jpg

New Kickstarter encourages women to love their bodies just as they are

girl-guide.jpg

Girl Guides launch body confidence badge to combat low self-esteem

hero.jpg

Meet Lammily, the anti-Barbie doll with a real female body

hero.jpg

Book fans re-create favourite covers using their own faces and bodies

bodyform-hero.jpg

Bodyform tell the truth about periods

More

40 beautifully delicate and small helix tattoos to inspire you

It’s the cool new place to get your next inking

by Susan Devaney
17 Aug 2017

This is the £3 beauty product we’re buying every single second

Sacré bleu, we’re obsessed…

by Kayleigh Dray
17 Aug 2017

Caroline Flack’s chic brunette bob is giving us serious hair envy

She’s the latest star to work the crop

17 Aug 2017

10 Lush products to help you sleep, soothe anxiety and de-stress

Add these to your shopping list, stat

by Megan Murray
16 Aug 2017

Instagram is obsessed with these nostalgic noughties bath bombs

All your bath bomb dreams are about to come true

by Megan Murray
15 Aug 2017

Three DIY tricks for super-shiny hair

Get gloss on demand, using kitchen cupboard products

14 Aug 2017

Jennifer Aniston has shared her budget beauty trick with the world

“I’ve been using it since high school”

by Kayleigh Dray
11 Aug 2017

Soon you'll never run out of your favourite Lush products

We're total suckers for glittery bath water

by Megan Murray
10 Aug 2017

Reddit users reveal their best budget beauty buys

Prepare for your make-up bag, and your life, to be changed forever

by Megan Murray
08 Aug 2017

High street retailer reveals its 10 bestselling lipsticks

And they're all under a tenner

by Sarah Biddlecombe
08 Aug 2017