Jump to Main ContentJump to Primary Navigation

Model hits back at racist comments on Mac’s Instagram account in the best possible way


A top model has just become our new hero, after hitting back at racist comments in the best possible way.

Aamita Lagum, a 23-year-old native from Uganda, became the target of hateful racist comments after makeup brand Mac posted an image of her lips on their Instagram page before she walked in the Ohne Titel show at New York Fashion Week.

Royal romance at @ohnetitelny #AW16. #MACBackstage #NYFW

A photo posted by M∙A∙C Cosmetics (@maccosmetics) on

Accompanied by the caption "Royal romance at @ohnetitelny", the image was taken backstage and showed Lagum's lips in one of the brand's statement purple lip colours.

While the image initially attracted thousands of likes, within hours a slew of racist statements from anonymous internet trolls had started to appear in the comments.

Refusing to be a victim, Lagum took to her own Instagram feed to show how much she loves her lips, and to encourage others to post a picture of their own "luscious lips" accompanied by the hashtag #PrettyLipsPeriod.

The post has drummed up plenty of online support for the model, who has walked in shows including J. Mendel, Burberry and Kanye West's Yeezy line, with a number of people taking to Instagram to share images of their lips.

Pure beauty. #prettylipsperiod Join the hashtag! (See previous post for the reference)

A photo posted by Taren Guy (@tarenguy) on


A photo posted by Miss Diamond (@diamond_lips) on

Lagum was attending a number of fittings at New York Fashion Week when she was initially alerted to the racist comments by one of her friends.

Speaking to The New York Times, she said, "At first, I was flattered because I absolutely think my lips look beautiful in that photo."

"But when I started to read the comments, it was quite unsettling. Horrible things were being written, and I was not very surprised, which is itself very disheartening.

The model also post a brilliantly defiant snap of a blog post about the incident, with the caption "My lips giving you sleepless nights".

Mac's global president, Karen Buglisi Weiler, told The New York Times that the brand had contacted Instagram to remove the racist comments.

She said, "Our MAC fans are very opinionated, generally speaking, and we encourage that dialogue. But abuse and cruelty are not something we tolerate."

The brand then posted their own response on their Instagram feed, which has so far garnered over 70,000 likes.

Following the incident, Lagum is now in Milan and ready to hit the catwalk again for Milan Fashion Week.

And the inspirational model hopes she has given comfort to anyone who has ever felt victimised by their looks.

She said, "I saw I could be an activist for young women of color or any woman out there who feels like she looks different."

Thankyou @burberry for having me again. @isabellaemmack

A video posted by Aamito Stacie Lagum (@aamito_lagum) on



Reformation launches sustainable bridal dress line under £500


Bold beauty looks from London Fashion Week to recreate at home

stylist_blogger_bathrooms_lead_logo_template_v1 x.jpg

Through the keyhole: step inside Lily Pebbles' bathroom


Award-winning photographs depict every stage of childbirth


The most popular beauty products of the year so far


This genius new tool will change the way you paint your nails forever


Why is applying make-up on the train so divisive?


Beautiful, affordable wedding dresses: Jenny Packham's new collection


A beginner's guide to YouTube beauty tutorials



30 beautiful constellation and astronomy ear piercings

Get on board with the latest piercing trend

by Sarah Biddlecombe
21 Oct 2016

This is the one reason you need to wash your makeup brushes

Be right back, we've got some cleaning to do

by Sarah Biddlecombe
19 Oct 2016

YouTube star Tanya Burr defends the blogging industry

“Bloggers don't deserve to be vilified”

by Sarah Biddlecombe
14 Oct 2016

“I dream in perfume”: Jo Malone on her life in fragrance

The perfumier tells Stylist of how her remarkable sense of smell has shaped her entire life

by Harriet Hall
14 Oct 2016

Harry Potter make-up is here just in time for Halloween

You can now wear a love potion on your lips

by Sarah Biddlecombe
12 Oct 2016

MAC’s new Nutcracker-inspired make-up collection is truly magical

Totally dreamy.

by Moya Crockett
12 Oct 2016

Tiffany Blue nails are now achievable

"I believe in manicures"

by Anna Pollitt
10 Oct 2016

Read my lips: Stylist pays homage to the high-impact lip trend

Bold lips for autumn winter

by Joanna McGarry
10 Oct 2016

How smart is your vagina?

From smart vibrators to clever kegels, technology’s new frontier

by The Stylist web team
03 Oct 2016

Acne could hold the key to youthful looks, says study

And not because it makes you look like a teenager.

by Moya Crockett
28 Sep 2016