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New Kickstarter encourages women to love their bodies just as they are

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A new Kickstarter project has been set up in a bid to help women accept their bodies, just the way they are.

The project is asking people to donate money so that a documentary, Embrace, can be made to encourage women to celebrate their figures, instead of feeling like they have to attain the 'perfect figure'.

As part of the Body Image Movement, the Kickstarter project was set up by Taryn Brumfitt who says "women and girls are constantly held back and lead to believe they’re not as good as they should be. Because every day we feel we’re being judged on our appearance and how far away it is from an unachievable ideal".

Brumfitt's idea started 12 months ago after she posted up a photo of herself 'before' and 'after' - the before where she's looking super fit and then how she looked after she'd gained weight.

When she posted the original picture (below), she received lots of support but people also cruelly labelled her as obese and that she was promoting an unhealthy lifestyle.

She had originally lost weight because she didn't like the way she looked after giving birth. However, once she'd gained the 'perfect figure' she still wasn't happy, which made her realise that it's important to help women accept themselves.

This gave her the idea to set up the Body Image Movement, in a bid to encourage women to embrace their bodies as they are, instead of constantly feeling like they're not good enough.

Brumfitt on the left when she was competing in a body building competition and then when she was feeling unhappy with her body. Neither made her feel good about herself.

Her aim is to prevent this and allow women to celebrate their different shapes and diversity without feeling ashamed of their bodies.

The documentary will focus on four areas:

  • Brumfitt's story - how she went from feeling ugly to beautiful, and even ended up posing nude
  • How body loathing has become a global epidemic - this will look at the sexualisation of women in the media and how it makes women feel unworthy
  • Another aspect of the documentary will show inspiring women who have overcome hardship and adversity, who enjoy life despite substantial changes to their bodies
  • It will also feature the Sydney Skinny – The World’s largest nude ocean swim which is dedicated to helping people to "drown" their body image issues by getting them to reconnect with their sense of adventure

You can watch Brumfitt's story below and donate to the Kickstarter project here, which is already well over halfway to achieving its target budget of $200,000 (£118,659).

Just so you know, we cried while watching this, so you might want to get the tissues at the ready.

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