Jump to Main ContentJump to Primary Navigation
Top

Veet apologise over hair removal advert after 'misinterpretation of its tone'

veet-hero-3.jpg
veet-hero.jpg
veet-hero-2.jpg

This morning we published the following article. Since we published, and were inundated with comments in agreement of our point, Veet have removed the advert from YouTube.

We contacted Veet for a statement and they had the following to say: "While the current advertising campaign for VEET running in the USA has been well received by most consumers who appreciate its wacky, tongue in cheek humour, it has also provoked a great deal of comment.

We take our responsibilities very seriously and the ad was carefully reviewed before it aired. However we are very concerned by any misinterpretation of its tone or meaning, and in the light of the feedback received we have decided to withdraw it.

We would also like to apologise for any offense it may have caused. That was certainly not our intention."

---

Original article:

Ask any woman and she'll agree that shaving is a total faff. For starters, it's much easier to do it in the bath than in the shower. But most of us don't have the time, so we stick to showers, provided the water pressure isn't akin to an elderly gentleman spitting from a 10-foot diving board.

So, let's just say you've gone through the rigmarole of having a wash, you've shaved but now if you don't moisturise properly you'll get the dreaded dry legs of doom (and no one wants that). To avoid it, you have to set aside an inordinate amount of time using fancy cream, when you could be doing something more fun, like eating cheese. See, it's a total faff. From start to finish.

Of course, there are plenty of other methods of hair removal: you can opt for waxing (hello pain like you've never known), then there's depilatory cream but it smells a bit like when you accidentally burn your hair (it happens more than I care to admit). You could also go for laser treatment but not if you ever want to buy a house and you're not lucky enough to be a millionaire.

This is all before we've even got onto the subject of ingrown hairs.

So what am I telling you exactly? Well, despite the fact that hairless women are (apparently) sexier, the methods by which we get there are not.

As a result, I don't always shave my legs. I don't even always shave my armpits. Especially if it's in winter. Why would I? It takes up too much time when I could be watching more House of Cards (or eating cheese. Or ideally, both).

I know that if I'm wearing a sleeveless top and I haven't been arsed to de-fluff my body, going all Julia Roberts is no big deal.

But clearly I shouldn't be so laissez-hair about this matter. According to a new advert from hair-removal brand, Veet, which is promoting its new wax strips, women should be embarrassed if they haven't removed their "excess" curlies.

In their video spot, which you can watch below, they suggest that if you don't get rid of your pubes, you'll feel like a bloke, and your man will not only find you unattractive, he'll recoil in horror if you're a bit stubbly. Their tag line irritatingly reads: "Say no to dudeness! Don't wake up with a stubbly surprise, feel womanly around the clock."

But I do still feel womanly if I haven't waxed, thanks Veet. As far as I'm aware, I didn't undergo a sex change by not traumatising my hair follicles.

More frustratingly is that I thought this debate had already been done.

Various women's magazines, here and elsewhere, have discussed the numerable permutations of what your choice of hair removal means, and how it reflects you as a woman and a feminist. And always it comes down to this: it's a individual's choice and how they feel about their own body. No one else should have a say on the matter.

We don't need any brand telling us we're disgusting because we haven't used their product. Admittedly, I'll still use hair removal products from time to time, but no one can tell me whether I should or shouldn't. So, stop with the shaming already. We've moved on now, haven't we?

(Words: Elinor Block)

Related

ladygaga.jpg

The Big Debate: Hair vs Bare

madonnahero.jpg

'Long hair, don't care' Madonna debuts hairy armpits

rexfeatures-1271440av.jpg

Women Who Eat on Tubes Facebook page: hilarious, right?

marine.jpg

"He bitterly regrets it": murder marine's wife appeals for his release

rexfeatures-3538276a.jpg

House of Commons' champagne bill rises by 72% since 2010

hero.jpg

Prince George makes his first public engagement with Kate and William in New Zealand

More

This £3.30 mascara is the surprise beauty hit of the internet

“It's legit the best”

by Susan Devaney
26 Sep 2017

Sign up to our weekly beauty email

24 Sep 2017

Rihanna's releasing a dazzling Fenty Beauty collection for Christmas

And it includes the one thing her original collection was missing…

by Susan Devaney
22 Sep 2017

Get prepped for Christmas with this Disney advent calendar

Be the Belle of the festive season

by Nicola Colyer
21 Sep 2017

The unusual £3.50 beauty product that ASOS shoppers are obsessing over

Disney fans, prepare to lose your minds

by Kayleigh Dray
20 Sep 2017

This Charlotte Tilbury product is only on sale for 24 hours

Take all of our money

by Susan Devaney
20 Sep 2017

The A-list stars who experimented with dramatic hair makeovers

The ultimate celebrity hair transformations

19 Sep 2017

Why you’ve been applying deodorant all wrong, according to a doctor

And two easy steps to getting it right

by Megan Murray
18 Sep 2017

These Fenty Beauty foundation shades have already sold out in the UK

Putting paid to the myth that make-up for darker skin tones won’t sell as well

by Moya Crockett
18 Sep 2017

Beyoncé’s make-up artist just shared his top tip for shaping eyebrows

Hold up, this is a beauty game-changer…

by Kayleigh Dray
18 Sep 2017