Jump to Main ContentJump to Primary Navigation

Do you own the most popular nail colour on Pinterest?

nail polish shades.jpg

A good manicure is always a winner on social media, as a) Instagram and Pinterest are excellent for beauty inspo, and b) those unicorn lattes won’t hold themselves against a brick wall background.

According to Pinterest, nails are the biggest thing in beauty on the image-sharing site right now – and there’s one shade of polish in particular that everyone’s pinning as their summer look.

Read more: Why this Topshop blouse is a must-buy for your office wardrobe

Gone are the bright pops of colour of 2016: instead, people are apparently favouring a far more muted approach to their manicures – with a huge 170% leap in pins for pinky-mauve tones such as the below:

Topless and Barefoot - Essie

Topless and Barefoot - Essie

A perfect example of the colours Pinterest users can’t get enough of, the above shade is ‘Topless and Barefoot’ by Essie, and the product description reads: “Revel in the nude with this barely-there soft beige pink nail colour.

“It’s perfect for an effortlessly beautiful, beachy look.”

There’s no denying it’s a pretty hue – but exactly why is this one so popular above all others?

Read more: Return of the corset: how to wear spring’s biggest accessory trend

Well, we’d hazard a guess that the neutral hue is incredibly wearable and isn’t as expensive as some of the designer versions out there, coming in at £8.

Plus, it’s an easy one to pair with neons should you fancy having a go at some easy but striking nail art.

Will you be investing?

Images: Essie / iStock



These are the biggest beauty trends on Instagram

topshop style summer 2017.jpg

This Topshop dress is going to be absolutely everywhere this summer


Insta-rich travel couple share their money-making tips


30 intricate and tiny cuticle tattoos to inspire your next inking

These are insanely beautiful

by Susan Devaney
18 Aug 2017

Model Winnie Harlow celebrates her “unique beauty” with a nude selfie

“Celebrate your unique beauty today (and everyday)!”

by Susan Devaney
18 Aug 2017

40 beautifully delicate and small helix tattoos to inspire you

It’s the cool new place to get your next inking

by Susan Devaney
17 Aug 2017

This is the £3 beauty product we’re buying every single second

Sacré bleu, we’re obsessed…

by Kayleigh Dray
17 Aug 2017

Caroline Flack’s chic brunette bob is giving us serious hair envy

She’s the latest star to work the crop

17 Aug 2017

10 Lush products to help you sleep, soothe anxiety and de-stress

Add these to your shopping list, stat

by Megan Murray
16 Aug 2017

Instagram is obsessed with these nostalgic noughties bath bombs

All your bath bomb dreams are about to come true

by Megan Murray
15 Aug 2017

Three DIY tricks for super-shiny hair

Get gloss on demand, using kitchen cupboard products

14 Aug 2017

Jennifer Aniston has shared her budget beauty trick with the world

“I’ve been using it since high school”

by Kayleigh Dray
11 Aug 2017

Soon you'll never run out of your favourite Lush products

We're total suckers for glittery bath water

by Megan Murray
10 Aug 2017