A woman whose stunning beauty selfie went viral has issued an important message to make-up shamers who posted negative reviews of her look: "Suck eggs."
Kelsie Swygart, a nail technician from Ohio, posted a flawless #PowerOfMakeup selfie on Instagram to demonstrate the transformative powers of cosmetics.
With the bare half of her face showing glowing skin covered in freckles, the other side is a starkly different look - the freckles replaced with a creamy even base and Kelsie's hazel eyes framed by dramatic smoky eyes and dark, structured brows.
While the #PowerOfMakeup challenge has been popular since last year, Kelsie's picture has swept across Instagram thanks to the mind-blowing contrast between her two looks.
As her picture gained popularity, comments judging her appearance also began to drop.
"Think I prefer before," one user wrote.
Another shot of today's #thepowerofmakeup! Check out my makeup page @freckles_and_full.glam for this look and more to come! #mua #makeup #makeupofinstagram #makeupartist #makeupaddict #makeupaddiction #motd #septum #piercings #bluehair #brows #cutcrease #mattelipstick #mac #sephora #ulta #beautiful #follow4follow #like4like #likeforlike #beautiful #nailtech #contour #highlight #makeover @nikkietutorials
A photo posted by Kelsie Swygart (@kelsieswygartnails) on
"You're way prettier before," added another - both missing the point of the campaign, which was launched to stop women from feeling ashamed of the way they choose to wear their make-up.
Kelsie's picture vividly sums up the subjective nature of beauty and the deeply personal relationship make-up wearers have with their chosen products - but what makes it so empowering is her defiant response to critics: her make-up is her business and no one else's.
“I DON'T WEAR THIS MUCH MAKEUP EVER. I just did this for the sake of the challenge," she writes. “Most days I don't wear any makeup at all unless I'm at work and even then it's just brows, liner & mascara.”
“For everyone saying ‘Too much’ or ‘Too dramatic’ etc. can suck eggs. Even if I did this full glam look every day, it would be nobody's concern but my own."
This is me on a typical work day. Very light coverage just to fix color issues, brows are a MUST, liner, mascara and once in a while some lashes and lipstick. I feel most comfortable looking like this. Yes the full glam life is a blast but it's not every day that I go all out like that. I love my freckles way too much to cover them up every day. They're what makes me different and I'm proud to be covered in them. I sometimes wish I had more honestly! #mua #makeup #makeupofinstagram #motd #mac #sephora #vegasnay #ulta #brows #lashes #liner #makeupjunkie #makeupaddiction #freckles #naturalbeauty #beautiful #gorgeous #followme
A photo posted by 🌿Kelsie Swygart🌿 (@freckles_and_full.glam) on
“I do feel beautiful with or without makeup. This challenge was so freaking fun and I will be doing it again sometime soon! Thank you everyone for your kind and supporting comments!”
She later added: “When I posted that first power of makeup post I never could have imagined in a hundred million years that people would react like they are.
“I thought the MOST I'd get out of it was 20-30 likes and a few sweet comments from my close friends. I'm still shocked and a little overwhelmed by how huge this has got.
“It's taken me years to become comfortable with myself and it's something I work on each day. But empowering others is all I want to get out of this.”
The #powerofmakeup phenomenon has recently been put in the shade on social media by its lower maintenance cousin, the #nomakeup revolution, with a bride making the news for going bare-faced on her big day and Alicia Keys calling on women everywhere to follow her lead and "uncover up".