As far as major beauty launches go, Rihanna’s Fenty Beauty was one of this year’s buzziest. The pop star and style icon has previously developed fashion lines with Puma and Dior, but this was her first foray into the world of cosmetics – and anticipation reached a fever pitch after she confirmed that Fenty Beauty foundations would be available in a whopping 40 shades.
Speaking at a launch party for Fenty Beauty on Friday, Rihanna said that diversity was her number one priority when developing the line. “It was really important to me,” she said. “In every product, I was like, there needs to be something for a dark-skinned girl. There needs to be something for a really pale girl. There needs to be someone in between.”
“There’s so many different shades,” Rihanna continued. “There’s red undertones, there’s green undertones, there’s blue undertones, there’s pink undertones, there’s yellow. You just never know, so you want people to appreciate the product and not feel like, ‘Oh, that’s cute, but it only looks good on her’.”
Skin, rather than eyes or lips, is at the centre of this batch of Fenty Beauty products: an unsurprising revelation, given Rihanna’s laser focus on representation. As well as the aforementioned foundations, there are also gleaming powder highlighters, a translucent matte primer, shimmering blush and bronzer sticks, blotting powder and papers and concealing and contouring crayons. Zero eye products and only one lip gloss made the cut – which makes us suspect that this is just the beginning of Rihanna’s beauty empire.
Here, we’ve chosen our highlights from the collection. Happy shopping…
Main image: Rex Features