Jump to Main ContentJump to Primary Navigation
Top

What a scoop: the best ice cream-inspired beauty buys for summer

The sun has finally emerged – and everyone has ice cream on the brain. According to a new study, it's by far the most popular food to photograph on Instagram, ahead of pizza, sushi and brunch. And with impeccable timing, beauty brand MAC has announced the launch of a new ice cream-inspired make-up range. 

Dubbed ‘Soft Serve’, the collection (main picture, above) consists of 12 long-lasting, creamy eyeshadows in rich and wearable pastel hues: warm peach, deep chocolate and zingy mint (£16 each). There are also six brightly coloured eyebrow pencils (£14), which may be slightly too kooky for normal life, but hey, festival season’s coming.

The range doesn't hit the shops until June, so click below to feast on these ice cream-inspired beauty buys while you wait. Your face will be so Instagrammable.

Related

FM_POP_lineup_NEW.jpg

The best alcoholic ice cream to get you ready for summer

opener_rt.jpg

Make-up that won't melt: nine of the best summer-friendly formulas

opener_NEW_rt.jpg

Shop our edit of the best pastel pieces this season

self portrait sunglasses MATTE SAND PEARL TAN ALT01.jpg

Sunglasses and sandals galore: 40 summery accessories under £100

face.jpg

Behold the new-generation face wipes for quick and easy cleansing

12556021_614999281997279_1345923229_n.jpg

Rainbow freckles: the latest beauty trend taking Instagram by storm

shoes.JPG

Rose tinted: update your wardrobe with these beautiful pink pieces

ice-cream.jpg

What ice-cream are you? Find your bespoke flavour here

ECLAIRS.PNG

Stylist selects the 10 most mouth-watering desserts

Comments

More

These are the top 10 cities where tattoos are given as gifts

And two of them are in the UK...

by Sarah Biddlecombe
30 Nov 2016

Alicia Keys speaks out about impossible beauty standards

“It’s sad that girls can’t be themselves”

by Harriet Hall
28 Nov 2016

Chimamanda Ngozi Adiche: “Women can like make-up and be intellectual”

“I think it’s time to really stop that ridiculous idea that somehow if you’re a serious woman you can’t and should not care about how you look.”

by Harriet Hall
23 Nov 2016

Model Winnie Harlow speaks out against beauty ideals

“My skin doesn’t define me”

by Harriet Hall
22 Nov 2016

It’s now possible to digitally design your own nail art

Get you nails WAH did

by Anna Pollitt
21 Nov 2016

Scientists have discovered an “uncombable hair” gene

Mystery solved.

by Moya Crockett
21 Nov 2016

Stylist's beauty team try homemade multi-masks

Treat your skin to a custom face mask

by The Stylist web team
18 Nov 2016

Wan-old Trump drops statement bouffant hair amid post-election drama

What happened to the campaign trail’s bouffant bombshell?

by Kayleigh Dray
18 Nov 2016

The most popular beauty products of the year so far

From lipsticks to eyebrow palettes, these products have been flying off the shelves

by Sarah Biddlecombe
18 Nov 2016

The best celebrity pixie hair cuts and crops

“Making a dramatic change that isn't reversible is always a worthy experience”

by Kayleigh Dray
18 Nov 2016