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What a scoop: the best ice cream-inspired beauty buys for summer

The sun has finally emerged – and everyone has ice cream on the brain. According to a new study, it's by far the most popular food to photograph on Instagram, ahead of pizza, sushi and brunch. And with impeccable timing, beauty brand MAC has announced the launch of a new ice cream-inspired make-up range. 

Dubbed ‘Soft Serve’, the collection (main picture, above) consists of 12 long-lasting, creamy eyeshadows in rich and wearable pastel hues: warm peach, deep chocolate and zingy mint (£16 each). There are also six brightly coloured eyebrow pencils (£14), which may be slightly too kooky for normal life, but hey, festival season’s coming.

The range doesn't hit the shops until June, so click below to feast on these ice cream-inspired beauty buys while you wait. Your face will be so Instagrammable.



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