Whether you’re sweltering in your stuffy office or holidaying in the depths of the Costa Rican jungle, there comes a day every summer when the temperature hits official ‘melting make-up’ point. And with higher temperatures comes humidity and its good friend, sweat. All of which are sworn enemies of foundation, no matter how carefully applied. We’re also seeing a trend for sheer coverage products and women who customise their existing foundation by mixing it with serum, oil or moisturiser to lighten the texture and emphasise their skin rather than wear obvious make-up.
Enter a new cavalcade of sheer, weightless complexion enhancers that are cleverly designed to give you more coverage than an average tinted moisturiser, with the texture of a lightweight cream. “Tinted moisturiser is no longer the only base for summer,” says Anna Marie Solowij, founder of popular beauty website BeautyMart. “Recently, we’ve seen an explosion of hybrid bases with new technology.”
According to Mintel, the popularity of the ‘natural’ aesthetic is so prevalent that UK sales of concealer and primer rose from £39million to £43million in 2015. Leading beauty brands are now employing cutting-edge technology when building light formulations that provide minimal coverage. Armani even employed the same technology used by Nasa to create an aerogel – a white silica powder that can absorb four times its weight in oil while remaining transparent.
As the temperature rises, so should the power of your base. For the ultimate featherweight coverage, simply browse the gallery below to find your best formula and look forward to the next heat wave rolling in…