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The £8.5K Face Cream


Japanese beauty line Cle de Peau Beaute is celebrating its 30th anniversary by launching the most lavish moisturiser known to woman.

Meet "La Creme," the face cream that is more than five times more expensive per gram than gold.

The jar for the extremely expensive La Creme is shown above.

Cle de Peau Beaute's will release the 1,050,000 yen (£8,440) 50-gram jar on September 21 in Tokyo, in honour of its high-end beauty line's landmark birthday.

Fronted by Mamma Mia star Amanda Seyfried, the brand's luxurious creams come encased in 30 layers of crystal, in collectable handmade jars that are each adorned with three platinum rungs.

Just three of the jars will go on sale and if the company gets enough face cream fans willing to pay nearly £169 per gram for the high-end "lifting and tightening" product, it will hold a prize draw to give away another container.

"We do not usually make limited editions of our products, but this is to mark a special occasion for the Cle de Peau Beaute line," spokesman Megumi Kinukawa said, according to The Telegraph. "We hope it will appeal to our loyal customers and people who are interested in gorgeous brands."

For customers who would like the cream but are not able or willing to take the hit on its £8,000 crystal jar, they will also release another limited edition 50-gram container, which will be a mere snip at 84,000 yen (£627.63).

The brand's website says of its ambassador, Seyfried: "As the exciting embodiment of luminous sophistication and natural radiance, Amanda Seyfried captures the very essence of Cle de Peau Beaute. She is pure of heart, vibrantly alive, and brings joy to the lives of others."

Watch the 26-year-old face of Cle de Peau Beaute doing her thing for the brand in a promotional video, below.

How much would you [pay to have skin like Amanda Seyfried? Tell us on Twitter or in the comments sections below.

Words: Anna Pollitt, Pictures: Cle de Peau Beaute



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