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The face of things to come

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The new generation of make-up doesn’t just enhance, it repairs, improves and anti-ages too. Stylist reveals the most exciting beauty trend in decades…

Imagine if your lipstick could stave off fine lines. Imagine if a sweep of this season’s terracotta eyeshadow could tighten and tone your eyelids. A farfetched fantasy? No, actually, you’re looking at the future of make-up.

For decades the main focus of the cosmetics industry has been to deliver stronger pigments which produce richer shades in an ever-widening kaleidoscope of colours, but there has been a colossal shift in priorities. Every major beauty brand from Dior and Clinique to Revlon has been busy working on unique technology, which doesn’t just focus on colours or long-lasting formulas, but also offers a multipurpose assault on the skin. The result is a new breed of make-up which is not just there to enhance, but to treat, improve and repair too.

Previously, make-up may have made you look better on the outside, but this improvement was often at the detriment of your skin – blocking pores and dirtying the skin. But this new generation of cosmetics is packed with cutting-edge skincare ingredients – such as vitamins A and E and antioxidants – which have been harnessed into a stable form, meaning the make-up particles remain on the surface, while the smaller skincare particles penetrate through to work on deeper skin cells. The result is a collection of lipsticks, eyeshadows, mascaras and foundations, which are busy helping your skin, eyelashes and lips to look younger, fuller and healthier, without you even realising.

Read on to discover the new make-up products set to revolutionise your make-up bag – and your face.

Skin

We typically wear foundation for longer than our night cream, so it makes sense that our base works hard to prevent fine lines and promote repair as it covers. Try:

Clinique Repairwear Laser Focus All-smooth Make-up SPF15, £27 (far left). Incorporating Clinque’s Repairwear laser Focus Wrinkle & UV Damage Corrector, together with liquid foundation and whey protein, it acts as a filler for fine lines. With an SPF15 your hard work stays protected from ageing UV rays.

Revlon Age Defying Cream Make-up with DNA Advantage SPF20 £13.99, (middle) is a dual-action foundation which protects from both UV damage (with SPF20 included) and from dehydration (with nourishing cherry extract) to delay fine lines from forming.

Sisley Skinleÿa Anti-Aging Lift Foundation, £110 (far right) uses the renowned Skinleÿa range (known for its skincare prowess). The tourmaline micro crystals promote healthy skin renewal, while the Vitamin A Palmitate regulates skin turnaround to ensure a smooth base.

Lips

It’s easy to underestimate how much stress our lips come under from the environment and consequently, how quickly they can age. So a lipstick that delivers moisture and lipcare in powerful shades is a godsend. Try:

Estée Lauder New Pure Colour, £20 (far left) which makes light work of creating soft, sensuous lips with the moisture-meets colour lip bullet. Fortified with crystalline laminate polymers, it has a glossy centre core to deliver moisture-rich voluminous lips.

Max Factor Colour Elixir Lipstick, £7.99 (middle) goes beyond delivering just colour, with a blend of shea, avocado and antioxidant rich white tea extract, the lip-nourishing ingredients account for 60% of the product itself.

Dior Serum de Rouge, £25 (far right) was initially developed as a lip care product, and the colour was added later as the company sensed a gap in the market for products that both colour and protect. It also contains plumping hyaluronic acid; the micro spheres swell upon contact to fill microwrinkles that can often appear on dehydrated lips.

Eyes

Eyes are often a woman’s biggest concern in the fight against ageing, so it’s no surprise that this is where the beauty world has focused the bulk of its research. Try:

Clinique Lid Smoothie Antioxidant 8-Hour Eye Colour, £17 (far left) which is packed with antioxidants derived from broccoli, carrot and blueberry alongside caffeine and cucumber extract, these clever tubes soothe tired eyes. With collagen boosting peptides helping to smooth texture, they are sure to sell out fast.

Maybelline New York Volume Express The Colossal Cat Eyes Mascara, £7.99 (middle left). Not only does this collagen and jojoba enriched mascara promote healthy lash growth, it’s not at the expense of the thickening and lengthening effect of the product.

Revlon Grow Luscious Lash Liner, £6.29 (middle right) revolutionises eyeliner by depositing conditioning formulas, treating lids to vitamin E, aloe and chamomile as it colours.

By Terry Mascara Terrybly, £30.50 (far right) uses a multipronged approach to unthinkably long lashes, this lash-taming serum moisturises and acts as a push-up bra for lashes; while the serum base and Lumicoat technology activate growth.

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