Contrary to the bold claims and ambiguous promises that litter the rest of the skincare world, there is one universal truth that dermatologists and beauty editors are agreed upon: moisturiser works. A liberal layer of good quality moisturiser each morning creates happy skin for all. Its brilliance has, until now, been in its simplicity – but that’s all about to change.
The new school of moisturisers multitask more than ever: not only will they intensely hydrate the skin (even oily skin requires moisture), they also address a surfeit of key skin concerns such as dull complexions, blemishes, sun spots and fine lines with greater gusto than ever before. Why mess with the trusted, unfussy formula of moisturiser? Because, let’s face it: most of us have a pretty ropey record when it comes to the consistent application of the peripheral skincare bastions (eye cream, anti-ageing serums, masks, toners and so on). Inevitably, life just gets in the way.
Which is when the new breed of seriously hard-working moisturisers step in. Many are based on years of clinical study and contain the type of sophisticated skin-saving ingredients you’d have previously only found in top-tier serums and potent anti-ageing creams. They’ll deliver all the key ingredients your skin would otherwise be missing out on. Here is Stylist’s pick of the big hitters to invest in now...
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Best for pigmentation
L’Oréal’s much-hyped new moisturiser targets 10 different signs of ageing – including fine lines and age spots. Vitamin A helps balance an uneven skintone and strengthens elasticity. It works brilliantly on tired skin.
Best for oily skin
For a moisturiser to really impress, it must acknowledge its place in the make-up food chain – priming skin for foundation. This oil-free day fluid has already earned its place in my routine. Fellow pore obsessives will be glad that it also regulates sebum, imparting a radiant glow.
Best for pale skin
The divinely-scented hero cream which tackles the 10 signs of ageing has been reformulated to include optimal UVA/UVB protection and a high SPF30 so if you only need step outside to catch the sun, this one’s for you.
Best for Radiance
A seriously good moisturiser needn’t cost the earth. This new cream from Aveeno is a perfect case in point. It contains soy which gives tired skin an instant boost and shea butter, squalane and glycerine to intensely hydrate parched skin.
Best for fine lines
Based on Olay’s ground-breaking scientific studies into human genomes, this contains peptides to improve skin texture and retinyl – the collagen strengthening ingredient. This is the one all future moisturisers will be measured against.
Best for calming skin
Organic skincare has stepped away from its ineffective oil-based past and now competes with the big boys. At the forefront is British brand, Balance Me. Fusing vitamins, antioxidant cloudberry and essential fatty acids together it’s the ultimate hit of skin food in one tube.
Best for Acne
A huge 48% of women suffer from adult acne. LA dermatologist, Dr Murad’s new anti-ageing moisturiser simultaneously tackles troubled skin and fine lines – willow bark extract fights spots while amino acids stimulate collagen production.
Best for Sun Damage
Created by leading cosmetic chemist, Sam Dhatt, DermaQuest is causing a stir in the industry. Containing a melanin suppressing peptide (responsible for age spots), this formula unifies a sun-damaged complexion, while sodium hyaluronate plumps and hydrates.