Jump to Main ContentJump to Primary Navigation
Top

The scrunchie revival

main.jpg
products.jpg
Img26980.jpg
Img26988.jpg
Img26993.jpg

Put your coffee down (yes, you there). Because you might not like what we’re about to tell you.

The scrunchie, that ultimate symbol of Eighties hair, is back. Geek chic took on a new dimension this season at Ashish with a roughly arranged, off-centre, sort of bun secured with a scrunchie, and not a hint of embarrassment. Remember the bit in Sex And The City where Carrie says that a chic New York woman wouldn’t be seen dead in a scrunchie? In fact, she squeals it. Rather annoyingly. Because scrunchies have been the anti-chic up until now. Model of the moment Cara Delevingne is also joining the fray by modelling for east London designers My Crazy Scrunchie. But is this revival one step forward for womankind, two steps back in the style stakes?

Samantha Flowers Deputy Beauty Editor

You can always rely on Ashish to put the fun into Fashion Week. I didn’t know whether to laugh or cry when I saw the scrunchies. Would I really be resurrecting my old playground style? Erm, actually yes. I surprised myself with how much I loved this look. It’s incredibly easy (although I’d prepped my hair that morning, blow-drying Bb Texture Creme, £21.50, Bumble and bumble for added hold). I whipped my hair into a messy top-knot, tied it with a scrunchie and massaged the temples to release some flyaways. It’s playtime.

Joanna McGarry Beauty Director

Ah, the scrunchie. How we laughed at the thought of wrapping its stretchy form around our hair to be photographed. The scrunchie is ridiculous. It laughs in the face of professionalism, adulthood and staying in to file bank statements. It’s painfully Eighties, yes; but in its modern guise, it has become a totem of insouciant art-school cool. It’s louche and a bit ironic. And though it pains me to admit it, god it feels good. Try it, I dare you.

Anita Bhagwandas Beauty Assistant

When I was eight, my mum hand-made me a peach corduroy outfit with matching scrunchie. “You look weird,” noted one boy, pointing directly at my hair. Children can be so cruel. But this look is crueller still – I needed nearly a can of Moroccanoil’s Luminous Hairspray, £16.65, to get the darn thing to even stay in. Ban it for all eternity, I say.

Re-create the look...

ABOVE, LEFT TO RIGHT:

Additional words by Anita Bhagwandas

Related

wedding-latest.jpg

Is marriage back in fashion?

book-of-mormon.jpg

The rise of Mormonism

olga-3.jpg

Interview: Olga Kurylenko

Comments

More

This Mac Basic Bitch makeup palette is everything we need in life

Oh boy.

by Sarah Biddlecombe
24 Feb 2017

Magical hair dye changes colour according to temperature and mood

Seeing is believing

by Sarah Biddlecombe
22 Feb 2017

Hair hacks we learned from the experts at Fashion Week

Useful and unusual

by Shannon Peter
21 Feb 2017

How bridesmaid hair has found its cool

A lesson in adding edge to pretty hairstyles

by Shannon Peter
17 Feb 2017

NYFW's most irresistible make-up trends

From peach eyeshadow to super-shine skin

by Shannon Peter
17 Feb 2017

Get the golden touch with cutting-edge metallic nail art designs

Introducing s/s 2017’s most wearable nail-art trend...

by The Stylist web team
07 Feb 2017

Touching new photo series shows the beauty of women over 100

Age is just a number

by Sarah Biddlecombe
03 Feb 2017

The red lipstick that suits every woman

The Stylist Beauty Council finds the make-up shades to flatter all

by Shannon Peter
03 Feb 2017

Bespoke beauty: the customisable make-up promising perfection

Cosmetically speaking

by Amy Swales
31 Jan 2017

Angelina Jolie lands her first job since Brad Pitt split

First public role since news of the divorce

by Anna Pollitt
24 Jan 2017