Jump to Main ContentJump to Primary Navigation
Top

The scrunchie revival

main.jpg
products.jpg
Img26980.jpg
Img26988.jpg
Img26993.jpg

Put your coffee down (yes, you there). Because you might not like what we’re about to tell you.

The scrunchie, that ultimate symbol of Eighties hair, is back. Geek chic took on a new dimension this season at Ashish with a roughly arranged, off-centre, sort of bun secured with a scrunchie, and not a hint of embarrassment. Remember the bit in Sex And The City where Carrie says that a chic New York woman wouldn’t be seen dead in a scrunchie? In fact, she squeals it. Rather annoyingly. Because scrunchies have been the anti-chic up until now. Model of the moment Cara Delevingne is also joining the fray by modelling for east London designers My Crazy Scrunchie. But is this revival one step forward for womankind, two steps back in the style stakes?

Samantha Flowers Deputy Beauty Editor

You can always rely on Ashish to put the fun into Fashion Week. I didn’t know whether to laugh or cry when I saw the scrunchies. Would I really be resurrecting my old playground style? Erm, actually yes. I surprised myself with how much I loved this look. It’s incredibly easy (although I’d prepped my hair that morning, blow-drying Bb Texture Creme, £21.50, Bumble and bumble for added hold). I whipped my hair into a messy top-knot, tied it with a scrunchie and massaged the temples to release some flyaways. It’s playtime.

Joanna McGarry Beauty Director

Ah, the scrunchie. How we laughed at the thought of wrapping its stretchy form around our hair to be photographed. The scrunchie is ridiculous. It laughs in the face of professionalism, adulthood and staying in to file bank statements. It’s painfully Eighties, yes; but in its modern guise, it has become a totem of insouciant art-school cool. It’s louche and a bit ironic. And though it pains me to admit it, god it feels good. Try it, I dare you.

Anita Bhagwandas Beauty Assistant

When I was eight, my mum hand-made me a peach corduroy outfit with matching scrunchie. “You look weird,” noted one boy, pointing directly at my hair. Children can be so cruel. But this look is crueller still – I needed nearly a can of Moroccanoil’s Luminous Hairspray, £16.65, to get the darn thing to even stay in. Ban it for all eternity, I say.

Re-create the look...

ABOVE, LEFT TO RIGHT:

Additional words by Anita Bhagwandas

Related

wedding-latest.jpg

Is marriage back in fashion?

book-of-mormon.jpg

The rise of Mormonism

olga-3.jpg

Interview: Olga Kurylenko

Comments

More

Dyson’s new hair dryer: the ultimate power tool?

We put the revolutionary new invention to the test by Joanna McGarry

27 Apr 2016

“When did wearing make-up stop being a choice?”

One writer questions why going barefaced provokes such a reaction by Deborah Cicurel

27 Apr 2016

Bride shaves head at wedding in solidarity with terminally ill husband

"He told me how beautiful I looked" by Sarah Biddlecombe

20 Apr 2016

Breathe yourself calm with this one simple gif

It takes less than a minute by Sarah Biddlecombe

19 Apr 2016

Saying no to the tyranny of perfection on Instagram

These women are staging a filter revolt - and we love it by Anna Pollitt

14 Apr 2016

Jennifer Lawrence criticises Hollywood's beauty ideals

“I would like us to make a new normal-body type” by Harriet Hall

08 Apr 2016

This 90-year-old grandma is the only beach body inspiration we need

Is a bikini empowering? Just ask Irene Carney by Moya Crockett

05 Apr 2016

Gwyneth Paltrow's niche beauty recommendations

Where to buy five of her faves right here in the UK by Moya Crockett

05 Apr 2016

The hair tools that’ll make styling long hair quicker and easier

From extra long curling irons to speed-dry sprays by Amy Lewis

01 Apr 2016

Why one blogger had to defend this picture from bodyshamers

"People told me it looked gross and not feminine" by Amy Lewis

31 Mar 2016