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Trend On Trial: dramatic blusher

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Stylist's Beauty Director Joanna McGarry tries the dramatic blush trend, as seen at Marc Jacobs autumn/winter 2011.

Blusher is the beauty equivalent of a good bra; it fits you perfectly, flatters your shape and strikes the perfect balance between innocence and sex goddess. And now we’re all comfortable with applying blusher to the apples of our cheeks for that feeling of youthful naivety, it’s time to evolve.

Enter Marc Jacobs, who, along with turning out the most exciting collections of the season, routinely sets the agenda for the season’s new beauty motifs (check his unwavering commitment to the S&M ponytail). Models from his main line sported blusher that bloomed on the widest plane of their cheeks, from apple to jawline, in an uncompromisingly sugary shade of pink. Alberta Ferretti took a similar tack but it was Jacobs’ show that sealed it: blusher is autumn’s key complexion companion.

With a large soft brush, I daubed a touch of cerise powder onto the hollow part of my cheeks, lightly sweeping it outwards. I omitted lipstick and heavy eye make-up, but the look works well with liquid liner if you have the time. It’s Bond girl with a penchant for skiing, I reasoned, although later found myself pawing at my cheeks before a big meeting. That’s the thing with blusher – its subtle nuances depend on potency and placement, formula and application. So, that’s the trick: find your own blush equilibrium… and then slowly challenge it.

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