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Trend on trial: red eyeshadow

Trend on trial HERO.jpg
Gareth Pugh.jpg

Red eyes denote many things: tiredness, eye infections and zombie-like creatures to name a few.

While none of these provide an easy segue to one of the most surprising looks this season, they do show how curious and divisive this trend truly is. Take Gareth Pugh s/s 2013 (second picture above) as an example. In their crimson guise, the models seem infinitely more powerful than a mere smoky eye or red lip could convey alone. Make-up artist Alex Box bathed the eyes in scarlet red, using a similar shade on lips for the most ostensibly goth look we’ve seen in seasons. This isn’t something you casually partake in, you either apply your Crayola-esque red with intent or leave it alone – until All Hallows’ Eve, that is.

Anita Bhagwandas Stylist’s Beauty and Features writer says:

Behold – for I have cometh home. My spiritual home that is. This is how I looked from the age of 15, pretty much until my first fulltime job – finally the beauty world has caught on. I love red eyeshadow with the passion of a thousand stoked fires; it’s a sure-fire way to intensify any eye colour immediately. There’s something about it that adds an otherworldly, poetic edge to your make-up – especially when teamed with chic black attire. Other autumnal hues of orange, berry, purple and burgundy also work for this trend, but for me, red holds the most power. It makes a statement that you’re a Poe-reading, bat-loving, Tim Burton-adoring creature of darkness. How do I know? Because I’m so goth, I am the night.

Samantha Flowers Stylist’s Beauty Editor says:

Oh, red eyeshadow Trend On Trial, how much do I hate thee? Let me count the ways. Number one: you are too messy. Some mornings it takes me three attempts to get my black liner just so. This ‘stick your finger in the pot and daub it on’ philosophy didn’t do it for me, much to the amusement of Anita who mocked as I tried to make my imperfect circles perfect. Number two: you are perplexing. If concealer was invented to remove redness then why are we adding it back in? Number three: you are highmaintenance. Unless you commit to wearing this in a highly pigmented fashion you will just look ill. I don’t get it. But maybe that is the point. Trying to wear red eyeshadow in a subtle way is a total misnomer. Not for me.


It’s an acquired taste, granted. But there are several things that everyone can take away from this polarising trend. Firstly, the old rules of wearing a bold lip and eye together have been obliterated; just keep the tones similar. Secondly, using an unusual colour on your eyes pays dividends (try burnt orange instead of red for a softer finish). And finally, using red as the base shade for a smoky eye is another tool to add to your eye repertoire. Now go forth to the dark side.

With thanks to boothnation.com


The Cut HERO.jpg

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