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Trend on trial: Wet-look hair


Beauty Director Joanna McGarry tests out the wet-look hair trend, as seen at Daks.

Now that the shiny New Year is upon us, what inevitably follows is the faint whispering of a new beauty manifesto for spring/summer 2012.

Spring? It took two hours for my feet to thaw when I got to my desk this morning. And while spring does hold untold beauty delights (look out for utter escapism through bold colours and the rebirth of the lady), there are a few die-hard trends that exist largely to bridge the gap.

Take wet-look hair, which as absurd a style as it sounds, has been conspicuously gathering pace on the catwalk for many seasons now – I counted seven shows that stuck with the wet-look for spring (Sportmax, Alexander Wang and Daks) before conceding the truth: gel is our friend. Still, what purpose, I hear you ask, could wet-look hair possibly serve away from the catwalk? Done well, it offers a toughness that’s also chic, and when you put tough and chic together, the result is off-duty model, slinking around Paris in snug Rick Owens leather.

I’ve found ponytails and buns to be kinder to the wet-look than scraggy gelled hair worn down (think Vileda mop). By day, copious amounts of serum or shine pomade look sleek and purposeful, and for night, all that’s required is a Fonzie-style comb and tube of rock-solid gel. Fringe? Try combing the front to one side, assuming a neat little quiff, which references both the Fifties diner trend (as seen at Prada) as well as a touch of This Is England, which is never a bad thing. Ladylike beauty can wait.



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