Jump to Main ContentJump to Primary Navigation
Top

Video: Madonna's sexy perfume ad

Video5.jpg
Video1.jpg
Video2.jpg
Video4.jpg

It's yet to be released and already the new video for Madonna’s debut perfume Truth or Dare is causing a stir.

Certainly no stranger to controversy, Madonna’s new fragrance ad is yet to officially air – it will debut in the UK on April 3 – however the commercial has already reportedly been deemed too sexy for the Disney-owned US TV network ABC.

ABOVE: Madonna's debut fragrance is a twist on classic white flower scents

Shot in black and white by renowned fashion photographers Mert & Marcus, the Truth or Dare video (which you can watch below) shows Madge in a black corset and fishnets in one scene then a sultry, black silk underwear set in another, interspersed with shots of the edgy Truth or Dare perfume bottle. The soundtrack – a remix of Madonna’s Girl Gone Wild track – also features the queen of pop singing, with the lyrics: “I know good girls don’t misbehave… but I’m a bad girl”. As if we didn’t know that already!

ABOVE: Madonna dares to bare in sultry black lingerie for her new perfume ad

According to the Belfast Telegraph, the ABC network is said to have ordered producers to digitally alter shots that reveal Madonna’s cleavage: making the bra bigger digitally to cover her chest and the corset longer to cover more of her bottom.

Despite its suggestive content, the scent – envisaged to be re-invention of classic white flower fragrances featuring notes of vanilla and caramelised amber - is said to have been inspired by Madonna’s mother, who died of breast cancer in 1963: "My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose. An intoxicating mixture - feminine and mysterious," said Madonna in a release.

ABOVE: The queen of pop performing at the Super Bowl last month

Continuing the familial theme, on-set rumours confirm that Madge’s daughter Lourdes stopped by the Truth or Dare shoot after her ballet lesson to see the singer. She already seems to be following in her mother footsteps in so many ways, perhaps we can expect Lourdes’ own fragrance soon?

ABOVE: Following in her mum's footsteps? Lourdes on the red carpet with Madonna

ABOVE: Watch the video for Madonna's debut perfume Truth or Dare

What do you think? Is Madonna's perfume advert too sexy? Tell us what you think on Twitter or in the comments box below...

Related

Madonna-hero.jpg

Madonna MDNA – track by track!

madonna-at-thesuperbowl.jpg

Madonna: All her Superbowl outfits

celebrity-fragrances.jpg

8 credible celebrity fragrances

Comments

More

Iris Law is the new face of Burberry Beauty

A huge gig for the 16-year-old

by Anna Pollitt
17 Jan 2017

Why more and more women are embracing wigs

“I never have a bad hair day”

by The Stylist web team
15 Jan 2017

Claire Danes reveals how she tackles anxiety over her appearance

How to avoid falling into an "obsessive loop"

by Sarah Biddlecombe
05 Jan 2017

Caitlyn Jenner’s new MAC collection is here and it’s fabulous

Make-up for everyone.

by Moya Crockett
04 Jan 2017

British Army recruiters slammed for sexist “Military Makeup” campaign

"We want to know the girls behind the make up! We are searching for real beauty"

by Sarah Biddlecombe
03 Jan 2017

Hurrah: beauty grooming victory as Tesco cuts price of women's razors

A small victory

by Sarah Biddlecombe
03 Jan 2017

Breaking new ground: introducing 2017's innovative beauty products

Finally, some answers for beauty's biggest conundrums

by The Stylist web team
30 Dec 2016

Hair trends 2017: The cuts and colours ruling social media

New year, new hair?

by Amy Lewis
22 Dec 2016

Hairdressers are being trained to spot signs of domestic abuse

New law requires beauty workers to spot the signs

by Anna Pollitt
19 Dec 2016

20 of the best head-to-toe winter skin saviours

Banish flakiness and dry patches for good

by Sarah Biddlecombe
13 Dec 2016