Chanel has released an intriguing preview to its new Rouge Allure lipstick range – a captivating teaser film entitled Miroir Miroir.
Created by Chanel’s creative director of make-up Peter Philips, Miroir Miroir features Latvian model Inguna Butane, but rather than a standard make-up shoot, things take a turn for the surreal as her face is completely covered in a series of twinkling mirrors, but for her striking ice-blue eyes and Rouge Allure coloured lips.
Speaking about the video, which took Chanel's Paris-Bombay collection as it's jumping-off point, Philips revealed that the mirrored look was something he'd been wanting to capture on film for a long time:
"I was mainly inspired by an editorial make-up I did a few years ago, he explained in a release. "It was a composition of pieces of crystals and mirrors that I applied on a girl's face. We did some amazing pictures, but I always felt a bit frustrated that we never captured this make-up in movement."
"I loved the sparkling, hypnotising effect, which, unfortunately, you partially loose in a still image. When the idea of doing a film around the lipsticks and Paris-Bombay started growing in my head, I actually found a platform to recreate this mirror face. The concept complemented the shades and the hypnotising, psychedelic aspect fitted well with the Indian theme."
The mesmerising video (which you can watch below) beautifully showcases Chanel’s five new Rouge Allure lipsticks: Pimpante, Excentrique, Enjouée, Exaltée, Palpitante, set for release on September 14.
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