YSL has turned to Facebook for inspiration for its new Pure Chromatics Devoted to Fans eyeshadow palette.
Housed in a luxe gold case, with a Facebook blue lid and YSL’s trademark insignia alongside ‘Devoted to Fans’ and ‘#1’ signage, the Pure Chromatics Devoted to Fans eyeshadow quartet features two shadows in Facebook's famous blue and white colours, plus one shimmering grey and one black.
Cited by the YSL press office as a “declaration of love” to its fans, the Devoted to Fans palette aims to “[join] together the now highly identifiable Facebook blue with the luxurious Yves Saint Laurent design", reports kissandmakeup.tv.
We love this mix of social media and make-up – and we’re not the only ones; unsurprisingly Facebook are also big fans.
Speaking about YSL’s Facebook palette, Damien Vincent, Commercial Director of Facebook France said: "We are honoured that a prestigious brand such as Yves Saint Laurent [is using] Facebook colour codes to launch a unique product destined for his fans.”
A true collectors' item, only 1,650 YSL Pure Chromatics Devoted to Fans palettes have gone into production, and the set will only be available to buy on YSL’s Facebook page on July 19 (priced £39).
What’s not to ‘Like’?
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Image credit: kissandmakeup.tv