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99 Reasons Why: the ending

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As any experienced author will tell you, crafting a good ending is perhaps the hardest part of the writing process.

So we're big fans of Caroline Smailes' new ebook 99 Reasons Why, which offers readers a total of 11 different endings to choose from.

The gritty, moving tale tells the story of Kate, a 22-year-old woman who occupies a surreal personal universe that involves spying on The Kevin Keegan Day Nursery across the road from her bedroom window.

Readers can navigate nine different endings by using multiple choice questions on their Kindle or via a spinning story wheel on their iPad or iPhone.

There are also two additional endings - one will be auctioned to charity and the other Stylist has been offered exclusive access to, below.

By offering multiple endings, 99 Reasons Why is set to revolutionise the way readers have interacted with books for centuries, opening up the concept of reader control via digital media. The unique format turns story-writing on its head by handing decision-making to the reader for the ending they like.

99 Reasons Why will be available in iBooks edition and for Kindle download from next Monday.

Read on for the first of 11 endings...

99: the reason why I was only worth ninety-nine quid

It’s been six days since the little girl in the pink coat went missing and me Uncle Phil’s in me bedroom.

We’ve been watching the little girl in the pink coat’s mam on the news. She was appealing to the public for witnesses.

‘Didn’t realise she had a mam,’ I says, looking at me telly.

‘Everyone’s got a mam, pet,’ me Uncle Phil says to me.

‘She sold her story to The Sun,’ I says, looking at me telly.

‘Got a few quid,’ me Uncle Phil says to me.

I nod.

‘She wanted nowt to do with that bairn before all this,’ me Uncle Phil says, looking at me telly.

‘Do you know where she is?’ I asks me Uncle Phil.

‘Belle?’ me Uncle Phil asks me.

I nod.

‘She’s safe,’ me Uncle Phil says to me. ‘Your mam’s keeping an eye on her.’

‘Can I be her mam?’ I asks me Uncle Phil.

‘No, pet, you’re a filthy whore,’ me Uncle Phil says to me.

I nod.

‘Can you make Andy Douglas come back, Uncle Phil?’ I asks me Uncle Phil.

Me Uncle Phil shakes his head.

‘I love him,’ I tell me Uncle Phil.

‘Andy Douglas is your brother, pet. You didn’t seriously think Princess Di was your mam, did you?’ me Uncle Phil asks me.

I nod.

‘You’re a cradle snatcher just like your mam,’ me Uncle Phil says to me.

I nod.

‘Your mam miscarried when she found out I’d been banging Betty Douglas. Betty was expecting you,’ me Uncle Phil says to me.

I don’t speak.

‘When you was born, your mam went mad and I ended up buying you from Betty Douglas for ninety-nine quid,’ me Uncle Phil says.

‘Ninety-nine quid?’ I asks me Uncle Phil.

‘I paid a hundred but got a quid change for some chips for your mam and dad’s tea,’ me Uncle Phil says to me.

‘You bought me?’ I asks me Uncle Phil.

I’m a little bit sick in me mouth.

‘It was the right thing to do,’ me Uncle Phil says to me. ‘I got Betty Douglas pregnant straight away with Andy.’

‘I’m pregnant,’ I says to me Uncle Phil. ‘I’m pregnant with me brother’s baby,’ I says, and then I throws up on me purple carpet.

‘You’re a filthy whore,’ me Uncle Phil says to me.

‘What am I going to do?’ I asks me Uncle Phil.

‘You’re going to have the baby,’ me Uncle Phil says to me.

‘Have me brother’s baby?’ I asks me Uncle Phil.

‘Then I’m giving it to Betty Douglas to bring up,’ me Uncle Phil says to me.

‘You what?’ I says to me Uncle Phil.

‘It’s the right thing to do,’ me Uncle Phil says to me.

‘I can’t—’ I says to me Uncle Phil.

‘It’s either that or I’ll make you disappear,’ me Uncle Phil says to me.

I don’t speak.

I’m thinking, they’re all a bunch of nutters.

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