“When you talk to bookstagrammers they just talk about loving books. It's refreshing” – so says best-selling author Jo Piazza, in a compelling new Forbes article about the power of book reviewers on Instagram.
Piazza, who wrote How To Be Married, describes how this unassuming sub-section of Instagram are devoted to both reading and critiquing new releases, and break the mould of the social media platform by not seeking any particular exposure.
The journalists recalls how she researched a story about fashion influencers; “The ‘it girls’ of Instagram”.“They spoke more like business women than true lovers of fashion and bragged about their ability to command lucrative deals and around the world trips from brands,” she says.
Bookstagrammers, in contrast, she says, “do this because they love books”.
“Unlike their ‘influencer’ counterparts in the fashion and wellness spaces, they're not getting paid big bucks by brands with deep pockets. Sometimes they'll get an early review copy of a book, but they're often funding their reading habits on their own and running their blogs and accounts on the side.”
Rainy Mondays call for lattes and new reads! ☕️. . Into The Silence by Wade Davis is a far cry from what I normally read, but I'm attempting to get into non fiction more and after reading Barbarian Days, it seems like non fic that focuses on an adventure and travel of some sort is for me. . Into The Silence tells the story of George Mallory, the renowned British explorer who went missing in 1924 while climbing Everest. . I'm really hoping that this one will be a winner for me and can't wait to dive in later today after I finish The Queen and The Cure! . .
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So who exactly are Bookstagrammers?
Piazza describes them as a group of devoted readers, who revel in the aesthetics of books (striking covers, beautifully arranged shelves, glorious libraries) as well as providing bite-size reviews and people-powered recommendations.
They’re important both in terms of providing an antidote to “ juicy, depressing and all-encompassing news” and in cutting through the noise of the Internet.
Their posts on Instagram are particularly effective in terms of singling out self-published tomes – which have grown in parallel to their own existence – and for suggesting titles in niche areas, for example women’s fiction, or YA books.
“Their opinions mean a lot to their audiences and they’ll champion what they love, regardless of whether it’s a lead title for the publisher or a known name,” social media consultant Andrea Dunlop tells Forbes.
Another flower-filled bookish photo for today! The tulip fields were so pretty that we took quite a few photos the other weekend. 😍 . What You Don't Know by JoAnn Chaney is a creepy crawly crime novel where everyone is a suspect and they're all losing their minds. My review is live now and the link is in my bio! Anyone in the mood for a dark mystery? This is it.. 😱 . Thank you @flatiron_books for sending a copy!
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“No one really even reads full reviews anymore,” says Alyssa Hamilton, the woman behind Insta account Swept Away by Books.
“So the quick snapshot that a reader can get of a book, be it the Instagrammers' thoughts while reading, after reading, or even just a heads up that this book sounds interesting, is integral to how readers find books to read today.
“It doesn't hurt that some of the photography of books is absolutely beautiful, so that draws readers in massively too.”
Book review! My spoiler free book review for Torn by Jennifer L. Armentrout is up on the blog (link in bio). I gave it ⭐️⭐️⭐️stars. What are your thoughts on books rated three stars? Some people think it's a bad rating, but I don't. I see a three star rating as likable, but nothing spectacular. _________________________________ #book #bookish #bibliophile #bookworm #bookstagram #bookstagrammer #booksofinstagram #booklover #booknerd #read #reader #amreading #instabook #nerd #reading #lovereading #fiction #goodreads #blog #bookblog #bookblogger #igreads #igbooks #bookcommunity #iphonephotography #bookphotography #bookreview
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It’s the personal yet escapist element of their work that makes Bookstagrammers really stand out.
“Instagram might be one of the safest places on the Internet these days if you want to avoid the difficult news and vitriol that dominates most other digital content,” says Piazza.
“And at the end of the day, word of mouth is still what sells books, advice from friends and friends of friends. Instagram, feels the closest to that of all the social networks.”
Take a look at more beautiful #Bookstagram posts, below.
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Who wouldn't spend their days here! . . . . 📸 via @archdigest . . . . . . . #bibliophile #bookstagram #bookloving #booklover #bookaddict #booklove #booknerdigans #booknerd #bookworm #bookgeek #bookdragon #reading #lovetoread #lovebooks #igbooks #bookishfeatures #bookstagramfeature #shelfie #bookporn #bookshelf #housegoals #shelfjoyhomes #shelfjoy #library #librariesofinstagram #librarygoals #reading #readingnook #readinglife #readinglist
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Diving into Memorial Day weekend with my May @bookofthemonthclub pick Women No 17 by @edanlepucki . . . . Any plans for the weekend? . . . . Also, I’m going to be spending some time on my blog this weekend. Aside from book reviews, what else you would like to see? Send me an email! Link in profile.
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Top main image: @sweptawaybybooks