Jump to Main ContentJump to Primary Navigation
Top

How a tiny bookstore fought off an onslaught of sexist internet abuse

bookstore tout2.jpg

Internet trolls are undoubtedly a bunch with plenty of time on their hands and an acute ability to spot a perceived weakness. Where they post, many others follow, eager for a momentary sense of belonging to make up for a deficit in their everyday lives. It’s not an enviable hobby and perhaps one to be pitied, but it’s also quite a nuisance if you’re a small business on the receiving end of the cyber pests.


Read more: 19 tweets that prove JK Rowling is the undeniable queen of social media


Avid Reader, an independent bookshop in Brisbane, Australia, fell victim to a bunch of anti-feminist internet crusaders this week when they shared a Facebook post from Clementine Ford announcing her second book Boys Will Be Boys, which, she explained, will “examine toxic masculinity”.

Toxic masculinity, feminism and apparently free speech were concepts that proved too unbearable for some to just ignore though.

“DISGUSTING MAN HATING BOOK STORE THAT PROMOTES MISANDRISM!,” screeched one reviewer.

“Since you promote misandrist Clementine Ford who hates men, I will never visit this bookshop/cafe ever again,” another promised amid a sudden flurry of one-star reviews for the shop.

Avid Reader’s social media manager Chris Currie didn’t take the comments lying down though and his sarcastic comebacks gathered pace among supporters of the store. They added their own five-star reviews and comments supporting the shop’s right to promote whichever writers it wants.

avid reader

Avid Reader's response

“Best indie bookshop in Brisbane .... highly principled, aware, curious about the world and extremely fair minded... thank you Avid!” said one reviewer as supporters helped rebuild its Facebook rating with thousands of five-star submissions.

The store’s social media manager, Chris Currie told The Guardian: “The same ‘men’s rights’ swamp monsters emerged when Clementine’s first book Fight Like a Girl was released, and especially when we announced we were hosting an event (which sold out in record time, can I add) to celebrate its publication.”

The trolls may be relentless and a nuisance, but they’re not about to stop this shop – or Ford – from expressing their views.

Images: iStock/Clementine Ford

Related

rexfeatures_6072783bt.jpg

Britney Spears on how ‘overwhelming’ anxiety caused 2007 breakdown

kate middleton may 2017.jpg

Kate Middleton has a budget beauty trick that's “quite necessary”

marchesa wedding catwalk.jpg

Bride asks bridesmaids to pay for her designer dress

More

10 books that perfectly sum up the beauty of female friendship

A bestie and a book: what more could you want?

by Stylist
27 Jul 2017

Arundhati Roy leads Man Booker longlist, 20 years after first triumph

Expand your reading repertoire with this year's nominees

by Anna Brech
27 Jul 2017

Emoji Movie spoofs The Handmaid’s Tale – and the internet is furious

“So is that emoji being raped and forced to have babies?”

by Kayleigh Dray
26 Jul 2017

New Margaret Atwood TV series makes a big point about women and media

Netflix has released a teaser clip for Alias Grace, and we’re pretty excited

by Amy Swales
25 Jul 2017

The secret meaning behind Arya’s three little words in Game of Thrones

Her bittersweet reunion was one of the show’s most important feminist moments yet

by Kayleigh Dray
24 Jul 2017

Handmaid’s Tale fans, here’s what really happens to Janine in the book

And how she became the show’s most important supporting character

by Kayleigh Dray
24 Jul 2017

Amazon Prime snaps up seven Agatha Christie TV projects

And stars of Gossip Girl and Love Actually have signed on for the first

by Amy Swales
19 Jul 2017

Hey muggles, there are two brand-new Harry Potter books coming out

They’re set to fly onto shelves this Halloween

by Kayleigh Dray
19 Jul 2017

“How Jane Austen radically changed female desire and relationships”

Let’s talk about sex, ladies

by Kayleigh Dray
18 Jul 2017

Bank of England makes awkward Jane Austen blunder on new £10 note

Erm, guys – did you even read Pride & Prejudice?

by Kayleigh Dray
18 Jul 2017