The thing about sticking to what you know, when it comes to fashion at least, is that you tend (as in 'we' tend) to get stuck in a rut. Every pay day, we schlep off to the same reliable stores to purchase a new outfit for the month.
While trustworthy is good, you can end up looking the same as everyone else. And sometimes it's good to get out of our comfort zone and try something new. While we're not suggesting you go all Lady Gaga, perhaps the way to start trying something different is to explore new and exciting fashion brands.
Here, we've selected 10 of our favourite to get you trying something new. You won't regret it.
This premium street wear label takes its inspiration from city lights and wild shores, with reinterpretations of well-loved classics such as checked shirts, sweats and blouses. It's worth noting that you can't buy items from its own website but you can from stores such as HUH.
This heritage brand offers beautifully crafted knits in delicate wools made on the borders of Scotland and the west coast of Ireland. It's the only place we want to buy our jumpers from now on. Prices are more on the Whistles end of the spectrum but worth it as an investment piece - they will last you forever.
For sexy dresses and cute jumpers, US brand The Reformation is the only place to go if you don't want to be seen wearing the same as everyone else.
We've had our eye on The Fold for some time now and we have to say we're in love. Ideal for those who want to look chic at work but are bored of the same old pencil skirt and blouse combinations. Expect to find superb tailoring, sophisticated colours and unique twists on office classics.