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10 amazing shops and online retailers you've probably never heard of


We don't know about you, but sometimes we find ourselves stuck in a bit of a shopping rut, going to the same old stores time and again.

If you want to give your shopping circuit a face-lift, these places might just do the trick.

They're fresh and original outlets stocked with cool, one-off pieces - from edgy designer gear to handmade jewellery and unusual art prints. More importantly, they're about as far as you can hope to get from your average High Street fare.

Come find the perfect birthday present, wedding gift or simply a little treat for yourself at these amazing off-the-radar shops:

*Some of these outlets have actual shops but all their merchandise is available to buy online - click on the links to shop*

Luna & Curious

Luna & Curious near Hoxton is the brainchild of identical twins Lisa and Tida, who are behind rising jewellery label Finchittida Finch. It stocks a brilliantly kooky range of fashion, jewellery, homeware and stationery - also available online.


Salt Resort Wear

Edgy designers such as Cut25 and Sass & Bide take centre stage at this glamorous and cool outlet that specialises in resort wear. If you're heading on holiday and need a little suitcase bling, this is the place to go. Choose from a lattice sun hat from Eugenia Kim, gold aviator sunglasses by Linda Farrow and much, much more.


Forest London

Forest London is an Aladdin's Cave of sublime Scandi furniture and homeware. You'd have to work really hard not to be seduced by their collection of classic Danish coffee tables, low-hanging pendant lamps and one-off ceramic pieces.


Dark Room

Dark Room specialises in one-off and difficult to source accoutrements for men, women and the home. It's easy to get lost in its range of irresistible products, from a handwoven wool tote bag to large plate earrings crafted from recycled factory copper.


Beach Flamingo

Get set to hit the sun in style at Beach Flamingo, an online destination for luxury swimwear. The family founders of this site (Lily and Jessica Russo and their mother Jacqueline) have scoured the UK, US, Australia and South America to find the hottest cover-ups, beach bags, sandals and accessories. Their collection is subtly retro-flavoured and full of unique treats.


Willow Cashmere

If you love your cashmere, you'll revel in this haven of an online outlet that sells the very finest quality cashmere wraps, cashmere scarves and cashmere clothing. We rate the blush pink poncho and bright blue cashmere zip hoody.



Laid-back living is the name of the game at this seriously cool interiors store near Ladbroke Grove (also available online). Think beautiful beds, comfy sofas - for loafers - and an abundance of chic little accessories for all areas of the home.


Magma Books

"Books, products and adventures" are promised at this offbeat independent bookstore. As well as a creative selection of photography, fashion and graphic design books, Magma also sells DVDs, gadgets, posters and more. Perfect for the difficult-to-buy-for bloke in your life.


Wool And The Gang

If chic knitwear's your thing, make a beeline to Wool And The Gang where you can your hands on a gorgeous array of products hand-knitted in the Peruvian Andes. This isn't knitwear in the traditional sense, but rather creative, fashion-forward and full of colour - we love the new Tropicana collection and there's an option to knit your own for every piece featured.


& Other Stories

It's not exactly off the radar, but & Other Stories is the most exciting thing to happen in shopping for a long time. This beauty of a store sells everything from ultra-feminine shoes to little-known skincare brands and lingerie you will covet. Products are beautifully laid out and curated - you won't be able to resist...




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