The behind-the-scenes world of fashion is quite a mysterious one.
Clothing appears on highstreet shelves without us knowing how they got there. We wear cosmetics without knowing what they're made of, and we strut around town in sandals and stilettos without knowing what holds them together.
Frye, however, have lifted the curtain on their manufacturing process with this rather fascinating video on how their leather, cowboy-style boots are created.
From flames and studs to stitches and soles, the way Frye boots are put together and styled is actually a lot more intense than we might expected. They use fire. Fire!