Jump to Main ContentJump to Primary Navigation
Top

Model with muscular dystrophy stars in Beyonce's new fashion collection campaign

Beyonce.jpg

Great news for Beyonce fans - you can now buy a line of merchandise featuring some of the epic slogans from Formation. And the campaign for said merchandise is also great news for the representation of diversity and specifically disabled models in the fashion industry.

The shoot on Beyonce's official website stars blogger and model Jillian Mercado, who also happens to suffer with muscular dystrophy and use a wheelchair.

Mercado announced the news that she's fronting the campaign for 'Hot Sauce' caps, and 'I Twirl On Them Haters' sweatshirts on Instagram, writing:

“OK LADIES now let’s get in FORMATION!” she wrote on Instagram. “So BEYond excited to finally announce that I’m on the official @beyonce website!!!”

For Mercado, the campaign is the latest in a string of high-profile modelling gigs. Since signing with IMG Models last year, she's starred in campaigns for Diesel and Nordstrom.

The choice to ensure a diverse line-up for her latest merchandise is a fitting one from Beyonce, whose latest single is her most political to date. Formation outlines the failure of race relations in America, utilising real documentary footage from black history and sampling the voice of YouTube star Messy Mya who was murdered in New Orleans in 2010.

The inclusive new campaign from Beyonce is a valuable step forward in reminding the fashion industry that diversity in fashion campaigns means adequately representing people with disabilities, just as much as it does gender fluidity, race and size.

In her blog, Manufactured 1987, 28-year-old Mercado documents her career, favourite fashion lines and documents diversity in the industry.

“At first I was very hesitant,” she told Vogue last August. “I wasn’t sure about showing everyone my world because I didn’t know if there would be an audience. We’ve been brainwashed [as a society] not to care about someone who has a disability, or their world.

“I was shocked that I didn’t see anyone in the industry who was like me. So when people — girls especially — tell me that I’m their role model, I am taken aback. I love it and it is flattering but it affects me on a very personal level because I remember growing up without having a person I could look to.”

See Mercado acing the campaigns and shop the Formation merch here.

Related

GettyImages-488161804.jpg

Model with Down's syndrome wows New York Fashion Week

rexfeatures_5600423lo.jpg

Ashley Graham's perfect response to body-shaming comments

1537946_1442095876112071_8006511130731520455_o.jpg

New campaign celebrates what women really look like underneath

disney.JPG

Artist issues apology over controversial domestic violence campaign

12224091_211391162525982_303979219_n(1).jpg

We speak to the model who ran a 'realistic' Instagram account

madelinestuarthero.jpg

Teen with Down's Syndrome lands two modelling contracts

rebekahmarine.jpg

Meet the NYFW model with a bionic arm

giovanna fletcher pregnancy body shaming.jpg

New mum overwhelmed by support after post-pregnancy body shaming

rexfeatures_5541870cs.jpg

Melissa McCarthy talks body positivity and mutual support

Comments

More

“The nervous bride’s guide to the nightmare of wedding dress shopping”

It’s Bridal Boutique Bingo! How many veiled horrors will you check off?

by Amy Swales
25 Jul 2017

Where to buy the most iconic party dresses in film on the high street

Including THAT green dress from Atonement...

by Sejal Kapadia Pocha
19 Jul 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

19 Jul 2017

25 fashionable and functional bikinis for summer 2017

Invest in one of these stylish pieces to see you through the rest of summer

18 Jul 2017

The latest H&M designer collaboration is here and it's fit for a royal

Kate Middleton, Michelle Obama and Alexa Chung are major fans

by Harriet Hall
13 Jul 2017

Meryl Streep has an insane Barack and Michelle Obama handbag

And you really need to see it

by Kayleigh Dray
13 Jul 2017

H&M just announced a collaboration with this very chic French brand

by Nicola Colyer
07 Jul 2017

Nickelodeon has released a seriously retro fashion range for adults

Because who wouldn't want a Rugrats t-shirt?

by Jasmine Andersson
07 Jul 2017

This week’s Style List: jewels, summer scents and statement towels

All your sunshiny needs sorted

05 Jul 2017

This River Island dress is a summer must-have, according to Instagram

Fashion bloggers are obsessed with this high-street frock

by Kayleigh Dray
05 Jul 2017