From her ability to spike the sales of Mulberry bags and Burberry trenches to making messy hair worthy of emulation, Alexa Chung is fashion's undisputed talisman.
Spotted by a Storm model agency scout at the age of just 16, she fell into TV presenting and became the face of Channel 4's now-defunct weekend morning show Popworld, winning her thousands of fans.
Chung's non-conformist take on fashion left both viewers and fashion editors in her thrall and when she wasn't making Peter Pan collars happen on TV, she was topping the Best Dressed lists of fashion bibles across the globe. She has since dipped her toes into modelling campaigns, lent her fashion force to the front rows of New York and London Fashion Weeks and worked as a contributing editor for British Vogue.
Here, we chart her elevation from TV presenter to our very own fashion icon.