Jump to Main ContentJump to Primary Navigation
Top

The wait is over: Alexa Chung's must-have fashion line is finally here

alexa1.jpg

She’s a constant source of style inspiration, so we were thrilled to hear that Alexa Chung would be launching her own clothing line this year.

And now the wait is finally over, with Chung celebrating the arrival of her inaugural collection – a culmination of almost 18 months of work – in a wedding themed showcase at the Danish Church of St Katharine in North West London on Tuesday.

In attendance were friends Daisy Lowe, Pixie Geldof, Jean Campbell, Henry Holland, peers from the fashion industry, and a healthy shower of confetti.  


Read more: Here’s where to buy Margot Robbie’s beautiful bridesmaid dress


Wearing a green lurex dress and black loafers (both of which were highlights from the ALEXACHUNG collection), she presented a range of super easy separates, including jumpers, logo t-shirts, suede jackets and stand-out evening pieces.

The entire line managed to embody the best bits of her signature style: breezily sophisticated suits, loose trousers and plenty of stripes.

Everything was imbibed with the effortless polish that has landed Chung a spot on fashion icon lists since 2009, with her style DNA evident in all the clothes strolling down the aisle runway, backed by a choral rendition of Beach Boys hit Good Vibrations.  

Alexa Chung at the launch of her clothing line

Alexa Chung at the launch of her clothing line

In her welcome address to the waiting congregation (we were in pews after all), Chung acknowledged the effort she’d put into the lengthy design process. 

“I wanted to hold the presentation somewhere that felt uplifting and celebratory and ultimately had a good vibe about it. The location we found felt quintessentially British and perfect for what we wanted to achieve. I had been joking about marrying myself to this brand, which is where the wedding concept came from. I wanted it to feel ceremonial, to bring a sense of occasion to the unveiling of the collection. It’s been a long journey to get to this day and I was so happy to be able to share it with all my close friends and family along with my peers from the fashion industry who I have admired along the way.”

The collection is available to buy online now from alexachung.com and net-a-porter.com and, to help you get started, we have picked our top five favourite pieces below.

We advise snapping them up before they sell out...

Alexa Chung clothing line, pinafore

Pinafore dress, £325

Alexa Chung, frill trim dress

Frill trim dress, £395

Alexa Chung, t-shirt

I Love You, I Hate You T-shirt, £95

Alexa Chung, Trench

Oversized trench coat, £725

Alexa Chung, loafers

Star loafers, £260


ALEXACHUNG is available to buy at alexachung.com and net-a-porter.com

 

Photography: Richard Young/Rex/Shutterstock

Related

pineapple bag.jpg

This epic new handbag range is made from pineapple leaves

iStock-637130586.jpg

This is the high street moisturiser we’re buying every 18 seconds

Breton use.jpg

Why your obsession with Breton tops could give you migraines

Comments

More

Top designer schools woman questioning why he designs “for fat people”

“Words are very powerful, they impact and affect lives”

by Amy Swales
23 Jun 2017

Ascot looks from the Stylist team

Ascot kicks off with Ladies' Day and glorious sunshine. Our Ascot oufits are a mixture of high street and designer pieces that adhere to the dress codes. Here’s what the Stylist team wore to the first two days.

by The Stylist web team
22 Jun 2017

Swarovski heiress gets wed in 46kg of glittering crystals

Seven stone of dedication to the family brand

by Amy Swales
22 Jun 2017

Did Elizabeth II send a political message with her Queen’s Speech hat?

People think she was sending a political message with her choice of millinery

by Moya Crockett
21 Jun 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

20 Jun 2017

How to dress for hot weather if you hate summer clothes

“What do you mean, I can’t wear a turtleneck jumper in June?”

by Moya Crockett
19 Jun 2017

Would you wear this label’s new crotchless jeans?

Y/Project is switching up denim again

by Amy Swales
15 Jun 2017

Shopping mall kicks out woman wearing “inappropriate” Finding Nemo top

"Slut-shaming needs to stop"

by Sarah Biddlecombe
14 Jun 2017

How to buy Reese Witherspoon’s fashion line in the UK

Draper James is now available to Brit fans

by Amy Swales
07 Jun 2017

Where to buy Ariana Grande’s One Love Manchester charity jumper

All profits go to the Red Cross We Love Manchester Emergency Fund

by Sarah Biddlecombe
06 Jun 2017