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Alexa Chung for Madewell

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Aside from a stint as the face of Superga, it's been a relatively quiet year for Alexa Chung. But now the style icon is back in the fashion spotlight once more, thanks to her second collection for American brand Madewell.

Her first line for the brand (featuring peter pan collars and adorable bat t-shirts) was a sell-out, so it's no surprise Ms Chung was asked to reprise her role. Madewell’s Head of Design Kin Ying Lee said designing with Alexa was “like old friends getting together" as "we were so in sync" - and from what we've seen of the collection so far, it certainly captures Alexa's effortlessly cool, slightly preppy style.

Inspired by “girls in bands who live their looks”, the campaign was shot in Austin Texas for a slightly "roadtrip feel". The whole collection won't be revealed until September 22, but so here are some campaign shots and stills from the dreamy video to whet your appetite.

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