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All things bright and beautiful


It’s nearly spring – which, among things means lighter evenings, a proliferation of daffodils and an excuse for a whole new wardrobe.

Start with Ted Baker’s irresistible line-up of stunning new designs for SS17.

The new collection is fiercely feminine and unashamedly romantic, and whether adding a dash of Mad Men chic to your workday wear or just relaxing in style, soft shades of silver grey, cream and pretty in pinks form a delicate backdrop.

Accented with audacious pops of shocking pink, canary yellow and cobalt blue, they will make ‘Keeping up with the Bakers’ easy.

Below, we’ve picked our favourite six pieces:


Stefh Entangled Enchantment Skater Dress £149

Perfect for: When you need to make a smooth transition from work to play

Pair with: A slim belt for a more structured office look


Fluxam Folk Foliage Skater dress £179

Perfect for: Cocktails in town

Pair with: Ted’s simple Immet ballet pumps or Peetch brooch detail courts


Starza Cut-out V-neck Swimsuit £75

Perfect for: Lounging by the pool

Pair with: Aiinda metallic bow jelly sandals to complete your sun-drenched look


Felicity Gem Gardens pleated dress £229

Perfect for: Dinner for two

Pair with: Leniya cross-over strap sandals for a touch of elegance


Karlia Blossom Jacquard Cardigan £109

Perfect for: Playing hostess

Pair with: Jirily blossom jacquard midi skirt for a winning Fifties look


 Layli Gem Gardens bodycon dress £170

Perfect for: A celebration lunch with the girls

Pair with: Ted’s pink Saviy heels and a simple clutch

Make a statement wearing classic silhouettes, boasting pristine lines and architectural folds, or choose showstopping dresses. Eye-catching day and evening designs are played out across sheer organza, luxurious satin and printed jacquard embellished with on-trend 3D florals bursting with oriental blossoms. They're all ready to spring new life into your look.

Shop the new Ted Baker SS17 collection here, and join in the conversation on Instagram and Twitter.




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